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Why Nordic Naturals?

Since 1995, Nordic Naturals has been the industry leader in fish oil supplementation, setting standards of excellence in the areas of purity, freshness, taste and sustainability. With a reputation for efficacy and potency, Nordic Naturals fish oils and EFA blends are regularly chosen by independent research institutions and universities to serve as the subject of their studies; 10 peer-reviewed, published scientific studies have already been completed and more than 30 are currently underway. Distributing to more than 20 countries on six continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations and delivery forms.

Nordic Naturals manufactures all of its products in Norway, adhering to the highest manufacturing standards that guarantee exceptional product purity, concentration and freshness levels. Nordic's quality level exceeds both the Norwegian Medicinal and European Pharmacopoeia Standards and the company is GMP certified by NSF International.

Sourcing and Sustainability
Nordic Naturals has been recognized as one of the most eco-friendly companies in business. In 2008, the company was awarded the Socially Responsible Business Award at Natural Products Expo East, and is certified by Friend of the Sea, a non-profit non-governmental organization that aims at conserving marine habitat and resources. (For more information about Nordic Naturals' commitment to the environment, visit

Why all the accolades? Sourcing is one of Nordic Naturals' greatest concerns. Experts have raised concerns about the sustainability of sourcing krill or salmon, and many are concerned about the diminishing-or in some cases, collapsing-cod stocks of the Pacific Northwest, the North and Baltic Sea. Because of these concerns, Nordic sources Arctic Cod from Norwegian waters, which, according to the Institute for Marine Research, have numbers above safe biological limits and growing.

Nordic also chooses anchovies and sardines because they have well-managed, abundant populations that are ideal for long-term sustainability and are naturally low in environmental toxins such as mercury. The Environmental Defense Fund even rates anchovies and sardines as Eco-Best fish choices.

Freshness, Purity, Quality and Efficacy
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality in a fish oil. Nordic Naturals' patented, oxygen-free manufacturing process ensures that peroxide values are kept to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below limits set by the Norwegian Medicinal Standard and European Pharmacopoeia Standard. The bottom line? The lower the peroxide value, the fresher the fish oil.

Purity is also a significant concern among fish oil consumers; third-party tests have documented that Nordic Naturals' fish oils are completely pure from heavy metals and environmental toxins. The oils are tested three times during manufacturing to show that each soft gel is at least 750 times purer than the source fish, which provides all the benefits of omega-3 essential fatty acids without the risk of toxicity.

Nordic Naturals has also become a leader in the industry because of its cutting-edge processing techniques. Nordic Naturals aims to minimize heat in the process, preserving the natural constituents of the oil to the highest degree possible. Natural enzymes are used to form triglycerides in the oils, eliminating the need for chemicals or excessive heat, and resulting in a form that best preserves the oil and enhances absorption and utilization. To maintain these standards, Nordic Naturals uses third-party testing to analyze product label claims, purity and freshness. (Learn more about these results.)

In addition to outside testing, researchers are continually proving the efficacy of these products. Without solicitation, leading research institutions such as Harvard University, Georgetown University, Columbia University and the National Institute of Health have chosen the Nordic Naturals brand for clinical studies.

Nordic Naturals is a leading manufacturer of omega-3 fish oils and essential fatty acid supplements, and offers a complete line of products for adults, children and pets. Visit or stop in to Pharmaca to learn more about the benefits of fish oil.

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