Using potassium nitrate, a naturally occurring, clinically proven active ingredient, Tom's has formulated this toothpaste to help soothe the pain of sensitive teeth. Its low-abrasion formula protects tooth enamel while cleaning teeth effectively, and has the fresh, clean taste of natural flavor oils, so it's never bitter.
Adults and children 12 years of age and older: Apply at least a 1-inch strip of this product onto a soft bristle toothbrush. Brush teeth thoroughly for 1-minute, twice-a-day (morning and evening), or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth.
Children under 12 years of age: Consult a dentist or doctor.
Active Ingredients: Contains: Potassium Nitrate.
Inactive Ingredients: Glycerin, Calcium Carbonate, Water, Hydrated Silica, Sodium Bicarbonate, Xylitol, Wintergreen Oil (galtheria procumbens), Peppermint Oil (mentha piperita), Other Natural Flavors, Sodium Lauryl Sulfate, Carrageenan (chondrus crispus), Cocamidopropyl Betaine.
Other Label Info: No Saccharin. No Artificial Sweeteners or Preservatives. No Artificial Color or Flavor. No Animal Ingredients.