Paper towels have a lifespan of approximately one use. Yep, they're one and done. Then it's in the trash, on the curb and off to a landfill somewhere. Wouldn't it be better if a paper towel could be reusable and still biodegradable? Designed to work over and over instead of once? Heck, how about 1,000 times instead of once? Well it can, if you make it out of sponge. So Twist did.