Articles

Karen Behnke, Founding Partner and CEO of Juice Beauty tells the story behind one of Pharmaca's best-selling beauty brands!

Juice Beauty has become known for its peels and serums–powerful products that work well and work quickly. Now, Juice Beauty is offering products that provide the perfect union between high tech science and nature.

Juice Beauty's mission is to lead the industry in high-efficacy and authentically organic beauty products while inspiring the ultimate customer experience. Juice Beauty is proud to fulfill their mission with clinically validated products supported by solid eco-values that include purchasing from certified organic farmers, utilizing recyclable and recycled containers, printing with soy ink, and manufacturing with solar power.

Juice Beauty in the Press

	People August 2012 Easy ECO! Going green has never looked better Natural Makeup A line of totally organic beauty products from environmentally aware actress Alicia Silverstone.
	Elle July 2012 Green Stars Target spots and purify pores with Juice Beauty Blemish Clearing Serum, the combination of salicylic and hydroxy acids promote CRYSTAL-CLEAR SKIN.
	Us Weekly April 2012 Alicia’s Natural Beauty Line The actress is anything but clueless when it comes to cosmetics as she has teamed up with Juice Beauty to create a cruelty-free organic makeup and skincare collection.
	Self April 2012 Self asks the Stars – Alicia Silverstone My new line for Juice Beauty smells so good I think of it as aromatherapy for the soul. If you eat a healthy diet you get glowing skin. The next step is treating your skin right from the outside, too.
	Lucky September 2011 Fall’s Smartest Buys This Stem Cellular Repair Moisturizer from Juice Beauty is made with fruit stem cells and antioxidants to improve skin tone, refine texture and hydrate like crazy.
	InStyle May 2011 BEST MOISTURIZER 2011 Eco-Friendly Moisturizer for Normal Skin Juice Beauty Green Apple SPF Moisturizer Apparently, an apple a day keeps fine lines at bay. With a combination of peptides, mineral sunscreen and vitamin-rich organic juices, this silky formula with brightening green apple fights signs of aging present and future.
	Whole Living March 2011 Naturally Inspired Many products on store shelves feature key ingredients that come straight from the farm. The sunflower oil in Juice Beauty Cleansing Milk helps cleanse the skin without stripping it.
	Better Nutrition April 2011 Get your glow on with this concoction of natural ingredients  including organic lemon and grape juice, olive oil, raw cane sugar,  honey, geranium, and carrot seed. Revives dull skin instantly.

Juice Beauty Videos

Kate Watson talks about Juice Beauty's Antioxidant Serum, a multivitamin for the skin that reduces free radicals, binds moisture and firms the skin.

About Juice Beauty

Juice Beauty...High-efficacy yet authentically organic beauty solutions masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. Karen Behnke, serial wellness entrepreneur, had already built one of the first corporate wellness companies in the country. Then when she became pregnant with her first child at age 40, she developed a keen interest in personal care products. She was astounded to learn that, although the skin absorbs more than 60 percent of what's put on it, there were very few healthy personal care products available that actually worked well.

Karen subsequently bought the name "Juice Beauty" and launched the Company. Juice Beauty’s mission is to lead the industry in high efficacy and authentically organic beauty products while inspiring the ultimate customer experience. Juice Beauty is proud to fulfill their mission with clinically validated products supported by solid eco-values that include purchasing from certified organic farmers, utilizing recyclable and recycled containers, printing with soy ink, and manufacturing with solar power. Juice Beauty also gives a percentage of profits to five chosen charities every month.

Karen has assembled a team of experienced professionals and scientists who are pioneering organic efficacy within the beauty products industry. Juice Beauty, with its unique antioxidant packed organic juice base, is featured in retailers throughout North America and Asia and was awarded its first patent for the unique Green Apple Peel formulation. Juice Beauty has also received several awards from publications like InStyle, Elle, Allure and Redbook for its ground-breaking products.

Clinically Validated Age Defying and Blemish Clearing Results
Juice Beauty uses powerful ingredients such as alpha lipoic acid, coenzyme Q10, DMAE, peptides, fat-soluble vitamin C and essential fatty acids for optimal results proven by clinical studies that have shown an 85 percent reduction in free radical skin cell damage (which means fewer wrinkles and sun spots!).

Authentically Organic Antioxidant Juice Base
Most beauty products that use "organic" in their marketing use only a few organic ingredients in a water base, making the total organic content dilute and often less than 5 percent. Instead of the typical water base that cannot be certified "organic or pesticide free," Juice Beauty puts more than100 USDA certified organic powerful ingredients into a 100 percent certified organic juice base (made from over 30 different juices), thus bringing the total organic content up to 98 percent in every product.

As such, Juice Beauty meets two rigorous standards: the USDA National Organic Program FOOD standard of 95 percent or greater organic content and the California Organic Products Act requiring a minimum of 70 percent total organic content (excluding water). Additionally, Juice Beauty has started the process of NSF (National Sanitation Foundation) certification.

Commitment to Healthy Ingredients
The Juice Beauty team continually searches the west coast for the purest, most effective organic ingredients, including organic juices, aloe vera, honey, botanicals, plant oils and raw cane sugar from farms that specialize in sustainable and organic farming. These amazing formulations are made without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.

More about Juice Beauty's Eco-Values:

• Quality and Safe Aromas: Juice Beauty uses only organic and natural essential oils--no synthetic fragrances--in its formulations.
• Sustainable and Recycled: They use only sustainably sourced and/or recycled paper and soy ink for all packaging that can be recycled again.
• Gluten-Free Labs: Juice Beauty's labs are gluten free.
• No Animal Testing: Juice Beauty conducts no animal testing.
• Support for USDA Certified Organic Farmers: Juice Beauty donates to The Organic Center that supports organic research and USDA certified organic farmers.
• Giving Back: Juice Beauty donates a percentage of all profits to the following charities: San Francisco Breast Cancer Fund; The Organic Center, Teens Turning Green; Conservation International; the documentary – Miss Representation.