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"I created TruKid out of desperation — I wanted safe, all natural products that my kids liked, and could apply themselves. Teaching kids healthy habits and nurturing
self-sufficiency are really important to me, and everything we make embraces those guidelines."
Jennifer Adams Bunkers
Mom of six and CEO of TruKid
When mother of six, Jennifer Adams Bunkers, created TruKid, there weren’t a whole lot of natural children’s products on the market. Most of what was available was filled with chemicals and unhealthy, or smelled “yucky,” according to her kids.
Jennifer always felt hesitant to use those products on her children. One day, she found two of her kids playing with her wrinkle cream. She realized that a concoction used to zap crows’ feet probably wasn’t suitable for their young skin, so she set out to create products for her kids.
Using only natural ingredients — and essential oils to make scents that children love — she created an easy-to-use, extra gentle and eczema-safe skin care line for children. The packaging is kid friendly, too, with bright colors and easy-to-use pumps, stick formats or even pre-measured pods to eliminate waste. The products are labeled with the TruKid Symbol System, so that even little ones who can't read yet know where to apply the product. Kids gain independence and healthy habits by being able to apply many of the products by themselves.
TruKid makes life easier for parents with 100 percent all natural products that kids love and families can trust.
by Malissa P, Wisconsin
Thank you, thank you, thank you! After trying what seemed like a million different prescription creams and chemically-laden otc creams...I tried your eczema cream. The next morning, my 6-year-old's eczema was GONE! He doesn't complain at all! We've been battling this for four years!
by Leah K, Michigan
We love the Hero Stick! It works great on everything from skinned knees to eczema, and I love that my son (who will not let me near any of his owies) can put it on by himself. And with the all-natural formula, I don't mind letting him use it on even his invisible injuries as much as he wants.
by Danielle G, Illinois
TruKid has done it again! Bathblasts create long-lasting bubbles that leave my kids' skin feeling soft and clean! My daughter has sensitivities to sulfates, and we've tried many different brands of sulfate-free bubble baths and washes, and the Bathblasts are my all time favorite. Most other brands only last 10-15 minutes while Bathblasts are still going strong 30 minutes into the bath! Pop two under the faucet, and well over 45 minutes of bubble fun with two kids splashing everywhere!
by L. Chamberlain, Arizona
Our family truly loves this stuff. I think we have tried just about everything out there. Others were either too sticky, too white, too pasty, way too expensive, or had an "iffy" formula. This formula spreads wonderfully and does not leave a sticky or unattractive film. It also smells wonderful. My 3-year-old has FINALLY stopped complaining about sunblock. We will definitely continue to use TruKid!
by Melissa C, New Jersey
My younger daughter has wavy hair that gets very knotted and she hates having her hair brushed. We are an all-natural and organic household, but out of desperation, I have used both natural and conventional detanglers on her hair. The spray ones never get the knots out, and the leave-ins makes her fine hair greasy. That is until I tried your TruKid Dancing Detangler tonight! It smells great, got all her knots out, and the best part it is all natural!
Simply Gluten Free
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