Pharmaca Integrative Pharmacy in Mill Valley Hosts Jane Iredale Feb. 1
Founder of Jane Iredale Mineral Cosmetics to Speak One-on-One with Pharmaca Customers


MILL VALLEY, Calif. (Jan.15, 2007) – Pharmaca Integrative Pharmacy hosts Jane Iredale, founder of Iredale Mineral Cosmetics, on Thurs., Feb. 1 from 1 to 4 p.m., at 230 East Blithedale., in Mill Valley. Iredale will speak one-on-one with Pharmaca customers and answer questions on mineral makeup, cosmetics in general, and cosmetics’ relationship to skin care. During the event, Pharmaca will offer customers $10 off a purchase of $75 or more of jane iredale – The Skin Care Makeup® products. Iredale’s appearance at Pharmaca precedes her appearance at the Safe Cosmetics Teen Summit on Feb. 2 – 4 at the Marin Art & Garden Center.

Introduced in 1994, jane iredale – The Skin Care Makeup® was the first full makeup line on the market to offer not just color enhancement but also benefits to the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. As a result, the Iredale products are carried by salons, spas and medical clinics throughout the world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin.

Since 2000, Pharmaca has offered a new brand of pharmacy, where conventional medicine, prescriptions and alternative treatments are blended for a uniquely customized pharmacy experience. In addition to offering a distinctive mix of products, Pharmaca also provides customer advice from a credentialed staff of pharmacists, naturopathic doctors, homeopaths, nutritionists, herbalists and estheticians.

About Jane Iredale Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits. Before she formed her cosmetics company in 1994, Jane Iredale's background had been in film, theatre and television. Throughout her career, she has worked with the best makeup artists in the field. She has seen at first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer's natural beauty and, as a result, allowing her personality to shine. Her experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin. For more information, visit www.janeiredale.com

About Pharmaca
Pharmaca Integrative Pharmacy, Inc., founded in June 2000 and based in Boulder, Colorado, is the first pharmacy chain to combine conventional prescriptions, over-the-counter and natural health products and services. The Company owns twelve pharmacies in: Boulder (2), Colorado; Berkeley, Mill Valley, Novato, Pacific Palisades, Sonoma and San Francisco, California; Portland, Oregon; Albuquerque and Santa Fe, New Mexico; and Seattle, Washington. Including this financing, to date the Company has raised approximately $70 MM in equity, bank and supplier financing. www.pharmaca.com

Contact:
Heather Willison
Pharmaca Integrative Pharmacy
303.442.2304
hwillison@pharmaca.com