NEWS RELEASE

 

Contact:            Julie Lunn

Fresh Ideas Group

303-449-2108, ext 10

julie@freshideasgroup.com

 

Pharmaca’s Natural Baby Shower turns spotlight on children’s health

Parents to get free help and advice from experts at special events in March

 

Boulder, Colo. (March 1, 2006) — When it comes to pregnancy, expectant moms are showered with advice and baby products. Not all of it is good, and some of it — including chemical-laden personal care items — may even be harmful. Thanks to the launch of Pharmaca Integrative Pharmacy’s nationwide Natural Baby Shower events this spring, parents can get the expert help and advice they need on new and natural products to support a healthy pregnancy through birth, breastfeeding and baby care.

 

In 2006, the 300 millionth American will be born. But carrying, bearing, raising and caring for a child is still a daunting prospect for most new parents. With so many products on the market, it’s hard to know which products to trust, which are essential and which are not. For example, most mothers know they should take folic acid during pregnancy to reduce the risk of neural tube defects, but how much and for how long? Should they take over-the-counter medicines? Vitamins? Herbs? And how should they treat diaper rash or protect children from the sun?

 

Pharmaca’s fun-filled Natural Baby Shower events will answer these questions and more, giving new and expectant parents the opportunity to sample products that will promote their child’s health. With a mission to be the trusted source for integrative health and wellness solutions, Pharmaca’s staff can advise consumers on everything from baby shampoos and diapers to prenatal vitamins and probiotics.

 

The need for advice on natural skin care for mothers, babies and children has never been more important. Web sites such as the Environmental Working Group’s Skin Deep project have highlighted that dangerous and untested chemicals — some of them cancer hazards — can be found in seemingly innocuous products such as baby lotions and body washes.[1] Not surprisingly, with more consumers looking for natural body care alternatives, the sector has increased 12.2 percent from 2004, according to The Natural Foods Merchandiser’s June 2005 Market Overview.

 

“Pharmaca’s Natural Baby Shower events will help parents to make informed choices about their child’s health and well-being,” said Don Summerfield, vice president of integrative medicine at Pharmaca. “We’re dedicated to helping both mom and baby maintain their natural beauty from the inside-out. Our pharmacists and naturopaths can offer traditional and alternative solutions to a wide range of concerns, from compounding medicines to complement a child’s exact size to normalizing oily skin during pregnancy,” Summerfield added.

 

Details about Natural Baby Shower events at stores can be found at www.pharmaca.com. Pharmaca will host events on the following dates:

 

Colorado

Thursday, March 9, 11 a.m. -3 p.m.

1647 Pearl Street, Boulder, Colo. 80302. Tel: (303) 442-5164

Friday, March 10, 11 a.m. -3 p.m.

2700 Broadway, Boulder, Colo. 80304. Tel: (303) 442-0589   

California

Saturday, March 11, 3-7 p.m.

925 Cole Street, San Francisco, Calif. 94117. Tel: (415) 661-1216      

Saturday, March 11, 2-6 p.m.

5150 W. Sunset Blvd., Pacific Palisades, Calif. 90272. Tel: (310) 454-1345

Sunday March 12, 11 a.m.-3 p.m.

303 West Napa St., Sonoma, Calif. 95476. Tel: (707) 938-1147

Saturday, March 18, 11 a.m.-3 p.m.

230 East Blithedale, Mill Valley, Calif. 94941. Tel: (415) 388-7822

Sunday March 19, 11 a.m.-3 p.m.

1744 Solano Ave., Berkeley, Calif. 94707. Tel: (510) 527-8929

New Mexico

Saturday, March 11, 11 a.m.-3 p.m.

530 W. Cordova, Suite B, Santa Fe, N.M. 87505. Tel: (505) 820-7690

Oregon

Saturday, March 18, 11 a.m.-3 p.m.

13 NW 23rd Place, Portland, Ore. 97210. Tel: (503) 226-6213           

Washington

Saturday, March 18, 11 a.m.-3 p.m.

4130 E. Madison, Seattle, Wash. 98112. Tel: (206) 324-0701 

 

 

About Pharmaca Integrative Pharmacy

Pharmaca, founded in June 2000 as the first integrative pharmacy in the U.S. and headquartered in Boulder, Colo., operates pharmacies that offer conventional and natural health solutions. The company operates 10 pharmacies in Colorado, California, New Mexico, Oregon and Washington. For more information, visit www.pharmaca.com.

 

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CHILDREN’S HEALTH: 10 SOBERING FACTS    

 

 “You are your baby’s soil. When you first meet your baby face-to-face, you’ll be looking at cheeks and toes built from the food you have eaten.” — Alan Greene, M.D., author of From First Kicks to First Steps

 

1.      According to the World Health Organization, 300 chemical residues are present in the bodies of children born today that weren’t present in their grandparents.

2.      Of the 287 chemicals detected in umbilical cord blood in an Environmental Working Group study, 180 cause cancer in humans or animals, 217 are toxic to the brain and nervous system and 208 cause birth defects or abnormal development in animal tests. The dangers of pre- or postnatal exposure to this mixture of chemicals has not been studied.

3.      According to the Children’s Health Environmental Coalition, children are more exposed to air and water pollution and pesticides than adults because, pound for pound, they breathe more air, drink more water and eat more food than adults.

4.      The government cannot mandate safety studies of cosmetics. According to the Skin Deep project, only 11 percent of the 10,500 ingredients the Food and Drug Administration has documented in products have been assessed for safety by the cosmetic industry’s review panel.

5.      According to the Centers for Disease Control, women who take the recommended daily dose of folic acid one month before conception and throughout the first trimester reduce their baby’s risk of birth defects such as spina bifida by up to 70 percent.

6.      The Dietary Supplement Education Alliance suggests that $1.3 billion in medical costs would be saved if an additional 10.5 million American women of childbearing age took 400 mcg of folic acid daily, resulting in approximately 600 fewer babies born with neural tube defects.

7.      Essential fatty acids are necessary for the development of the baby’s eyes, brain, nerves and cellular membranes. Studies have also shown that EFAs can lower the chance of depression for pregnant and postpartum moms. Most prenatal multivitamins don’t have EFAs in their formulation.

8.      Children require essential vitamins to assure their healthy growth. Vitamin A, in particular, is crucial for vision, bone growth and normal body development. A lack of this vitamin can be devastating for a child. Every year, 100 million to 140 million children are affected by vitamin A deficiency around the world. Of these children, 250,000-500,000 go blind.

9.      Women who take aspirin, ibuprofen (Motrin, Advil, etc.) or naproxen (Aleve) during or just before pregnancy may have an 80 percent increased risk of miscarriage. Acetaminophen (Tylenol) use did not appear to affect the miscarriage risk, according to the British Medical Journal (Aug. 16, 2003).

10.  By the age of 18, a person has received almost 50 percent of the sun that he or she will receive throughout their life.  



[1] Environmental Working Group, http://www.ewg.org/reports/skindeep/.