Pharmaca Integrative Pharmacy opening in La Jolla on Thursday, Sept 6th
Conventional and natural health care solutions with expert advice under one roof


LA JOLLA, Calif. (August 13, 2007) – Pharmaca Integrative Pharmacy will open its newest store in The Village on Thursday, Sept 6th, inspiring preventative health care for La Jollans. The welcoming spa-like atmosphere of Pharmaca will offer one-stop shopping for prescription filling services, health and beauty products and unique gifts. The 5,700 square feet store is located at 7650 Girard Avenue. and will employ over 20 staff members including professional health practitioners.

To welcome the neighbors with a taste of Pharmaca’s unqiue services, the grand opening activities will continue throughout the weekend and will include:

  • Health consultations: bone density, cholesterol and skin screenings
  • Beauty care: mini-facials and demonstrations of natural beauty products
  • Complimentary chair massages
  • Numerous free samples
  • Gift with purchase of $50 or more


Distinctive from other pharmacies in the La Jolla area, Pharmaca employs certified specialists to provide advice and assistance to shoppers. Naturopathic doctors, licensed estheticians and certified herbalists, homeopaths, nutritionists and pharmacists are consistently available for complimentary consultations.

Pharmaca devotes a special section of its store to personal care and natural beauty, including a wide array of safe cosmetics and beauty products with natural and organic ingredients. High-end merchandise and exclusive spa lines fill the shelves. A beauty bar, complete with a sink, mirror and supplies, is also available for customer use.

According to the National Center for Complementary and Alternative (NCCAM)[1], 36 percent of American adults aged 18 years and over use some form of complementary and alternative medicine (CAM). Often, however, consumers must fill their prescriptions in different places, and may find it difficult to access customized services such as compounding. Recognizing the strengths of housing traditional medicine and CAM under one roof, Pharmaca has revolutionized the concept of pharmacy in an environment that emphasizes patient advocacy and preventative health care.

Pharmaca’s full service pharmacy fills prescriptions from any provider and accepts most insurance plans. The integrative pharmacists provide customer consultations on drug/herb interactions and drug-induced nutrient depletions. Special compounding services are also available for general, pediatric and veterinary prescriptions. Pharmaca plans to announce the availability of its prescription services in the coming weeks.

“We are excited to extend our refreshingly customer-focused approach to health care to the La Jolla community,” says Barry Perzow, CEO and founder of Pharmaca. “We look forward to introducing the neighborhood to the benefits of traditional and natural medicine in one location, and to the unique expertise of our knowledgeable and licensed staff for all their health care needs,” he added.

Pharmaca currently operates 15 pharmacies nationwide, including two Southern California stores; Pacific Palisades and Irvine, where its uniquely customized pharmacy experience has become a destination for health-savvy consumers.


About Pharmaca
Pharmaca Integrative Pharmacy Inc., founded in June 2000 and based in Boulder, Colo., is the first chain to combine traditional pharmacy services and over-the-counter medications with natural health and beauty products and expert consultation in nutrition, naturopathic medicine and safe body care. The company owns 15 pharmacies in five states: Boulder, Colo. (3); Berkeley, Irvine, Mill Valley, Novato, Pacific Palisades, Sonoma and San Francisco, Calif.; Portland, Ore.; Albuquerque and Santa Fe, N.M.; and Seattle, Wash. (2). For more information, visit www.pharmaca.com


[1] Barnes P, Powell-Griner E, McFann K, Nahin R. CDC Advance Data Report #343. Complementary and Alternative Medicine Use Among Adults: United States, 2002. May 27, 2004.




Contact:
Alexis Speros
Pharmaca Integrative Pharmacy
303-867-3121
asperos@pharmaca.com

Contact:
Jen Marshall
The Fresh Ideas Group
303-449-2108 ext. 18
jen@freshideasgroup.com





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