The iredale Secret

November 15, 2011
By

jane iredale offers luxurious, chemical-free cosmetics that protect your skin with all-natural minerals while delivering radiant, flawless coverage. Here’s how it all began.

Beautiful beginnings
Jane Iredale began Iredale Mineral Cosmetics after more than a decade of collaboration with A-list celebrities as a casting director in New York. Through her work, Jane had learned how important radiant, healthy skin is for women’s confidence, and in the case of celebrities, their career. In 1990, Jane swapped The Big Apple for the apple orchards of the Berkshires in Mass., where the company is still based today. Working in tandem with plastic surgeons, dermatologists and sustainable-development experts, Jane launched her brand from the basement of her home. Her very first product was Amazing Base, available in five different colors. When an order came in, Jane would cut a sprig of lavender from her garden to enclose in each package.

Today, jane iredale offers a full line of mineral cosmetics and makeup accessories, available at skin care specialists and beauty apothecaries in more than 40 countries. A frequent recipient of prestigious industry awards, jane iredale is also a model for corporate responsibility. As an active supporter of PETA, Global Green, Living Beyond Breast Cancer, The Campaign for Safe Cosmetics and Teens Turning Green, Jane is living proof that beauty is as beauty does.

Why minerals?
Mineral makeup is the natural choice for women who are looking for safe, multipurpose cosmetics with show-stopping results. In a world where words like “natural” and “organic” have lost their meaning, the best way to describe authentic mineral makeup is “clean.” Real mineral makeup is better for your skin because it is free of FD&C dyes, synthetic fragrance, talc, parabens, phthalates and synthetic preservatives. jane iredale mineral powders contain a foundation, concealer and powder, and where the label indicates an SPF, they also include sunscreen. Clean, healthy and packed with active benefits, it truly is THE SKIN CARE MAKEUP.

Why jane iredale?
As important as skin health is, when it comes to makeup, women want beautiful results—and mineral makeup is unparalleled in this category. In the 16 years that Jane has been in business, she has yet to see a woman return to traditional makeup once she’s found a mineral brand she likes. Women and men of all ages, with varying skin challenges, can turn their lives around because of the benefits of mineral makeup.Why? Celebrated coverage, for starters. Minerals reflect, refract and diffuse light for a glowing, soft focus effect that makes skin appear luminous, youthful and radiant.

Next up: weightlessness. Minerals are made up of flat crystals that layer on like fish scales, allowing skin to breathe and function normally. This makes mineral makeup an ideal choice for people with skin conditions like acne, rosacea, hyperpigmentation or redness.

In the end, mineral makeup offers protection, efficacy and beautiful results. And mineral makeup from jane iredale offers cutting-edge colors, sustainable packaging and charitable initiatives that actually make a difference.

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