While customers can always get skin care and makeup advice at Pharmaca, Spa Day events focus specifically on new products and trends in the health and beauty category. “Right now, with the summer months coming, is an especially good time to change up your skin care regimen, and a great time to brighten up your makeup colors,” says Shauna LaChapelle, licensed esthetician and store manager at Pharmaca in Oakland, Calif.
“A lot of people come to Spa Day with a group of friends and make an outing of it,” Shauna says. She adds that customers love getting great information and samples of new products from the host of vendors that show up to Spa Day. People also scramble to reserve the mini-makeovers or mini-facials that are offered on event day. (Please note that makeovers and facials require a $10 reservation fee, but customers also receive a $10 shopping coupon. Call or stop by your store to make your reservation.)
On the day of the event, if you spend $75 or more on the day of the event, you’ll receive a free Lavender Travel Kit, including 2-oz. bottles of Pharmaca’s Shampoo, Conditioner, Body Wash and Body Lotion (a $7.99 value). You'll also receive coupons for shopping savings, including $10 off a $50 purchase, or $20 off a $100 purchase, to use on the day of the event. And all participants can enter to win a sampling of some of Pharmaca’s favorite products.