Cosmetics

If you care about putting only the cleanest ingredients on your skin, but still want to look great, our Project Wellness blog offers the best in natural makeup tips. Our estheticians and favorite brands love to share their makeup tips with our readers—from creating the perfect natural makeup look for an evening out to protecting your skin with mineral makeup. You’ll learn about natural makeup techniques, powerful ingredients your skin will love and sales and specials on our favorite cosmetics brands. Turn to Pharmaca for the latest information on luxurious natural makeup that not only makes your skin look great, but also makes it feel great.

  • Play up your best feature

    LipstickAll of us have a feature that makes us uniquely beautiful, be it eyes, lips, cheeks or skin…learn to celebrate it with targeted skin care treatments and natural, good-for-you makeup!

    Play up: Sparkling eyes
    Focus attention on your eyes with—believe it or not—navy blue mascara. ZuZu Luxe Mascara in Navy is surprisginly wearable and works with all eye colors, making the whites of your eyes appear brighter and your eye color more intense. B vitamins and sea fennel extract thicken and strengthen lashes, and its non-smudging lasting power makes it a customer favorite.

    Smoky shadows are another good way to showcase your eyes, says esthetician Tessa Wilson at our Berkeley store, who likes jane iredale Smoke Gets In Your Eyes Eyeshadow Kit with neutral, smoky dark and highlighting gold shadows that work for both day and night looks. Treat the delicate eye area with One Love Organics Vitamin E Active Moisture Eye Balm, Tessa adds; it’s an all-in-one cream that reduces puffiness, smooths fine lines and hydrates like crazy.

    Play up: Cheekbones
    If you’ve been graced with sculpted cheekbones, emphasize them with dual-purpose creams that highlight and moisturize your skin. Pacifica Radiant Shimmer Coconut Multiples Highlighting Creams is a do-it-all palate of light iridescent, shimmery pink and golden bronze colors. To use, apply the lightest cream at the top of your cheekbones, rosy pink on the apples of your cheeks and bronze for underneath the cheekbone. These coconut-based creams blend into each other easily for a natural, dewy look.

    For a more minimalist approach, Vapour Organic Beauty Aura Multi Use Classic is an all-purpose stick that highlights cheeks, eyes and lips in one easy swipe for a genuine-looking glow. It’s nourishing, soothing and full of organic botanicals like holy basil, myrrh and lotus leaf extracts.

    Play up: Luscious lips
    Does your smile light up a room? Play up lips with jane iredale’s PlayOn Lip Crayon in Luscious, a creamy rose brown that looks great on all skin tones, says Tessa. For on-trend red lips, try Dr. Hauschka Inner Glow Lipstick in Red Quartz—customers love its satin finish and staying power. And keep lips smooth with Jurlique Love Balm, which Tessa likes for its fresh tangerine scent and moisturizing olive oil.

    Play up: Luminous skin
    Hydration and protection are essential for showcasing skin and keeping it healthy. Get skin glowing with Juice Beauty SPF 30 Tinted Mineral Moisturizer, Tessa’s recommendation for a lightweight lotion with a hint of color, sun protection and natural botanicals that provide age-defying benefits.

    If you prefer a mineral powder, try ZuZu Luxe Mosaic Illuminator to create a light-reflecting glow and infuse skin with natural moisture from avocado and jojoba extracts. And to keep your skin radiant even without makeup, Tessa likes DeVita Hyaluronic SeruGel used under moisturizer for extra hydration. This oil-free gel combines 65 percent hyaluronic acid with soothing aloe to draw water into the skin to make it plump, firmer and with less noticeable lines and wrinkles.

  • Smoky Eye Tutorial from ZuZu Luxe

    Treat your eyes to the smoky look with this step-by-step tutorial from ZuZu Luxe Founder Gabriel De Santino.

  • The Minimal Makeup Look from jane iredale

    Looking for a fresh, minimal-makeup look to highlight your naturally beautiful skin? Turn to mineral makeup from jane iredale for just the right amount of coverage!

  • Natural Contouring 101

    If you've wondered how to use natural makeup to achieve the trendy contoured look, this tutorial--featuring W3LL PEOPLE Founder Shirley Pinkson, is a great place to start!

  • Spice Up Your Makeup with Marsala This Fall

    Have you spotted Marsala in your travels this fall? #Pantone #ColoroftheYear 2015 #Marsala

    A photo posted by PANTONE (@pantone) on

    It’s time to put away the pastel eye shadows, pink lip glosses and brightly painted nails of summer....and turn our attention to fall-inspired red-browns, like Marsala, the Pantone Color of the Year! This earthy, warm color gives you a look that says you just came in from a brisk walk in chilly air. To help you find the marsala that’s right for every skin type, we turned to cosmetologist Cintya Lull in Portland.

    Fair skin tones
    Marsala’s deep tones can stand in sharp contrast to fair skin during the day, so it’s best to stick with sheer tints of this rich color. “Start with one light swipe at first,” says Cintya, “and build more layers until you get the color you want.” For a hint of marsala-hued color on your cheeks and lips, try jane iredale’s In Touch Cream Blush in Charisma and Mineral Fusion’s Sheer Moisture Lip Tint in Adorn. At night, marsala’s rich wine color is perfect for adding a touch of glam to pale skin. We love jane iredale’s PureMoist Lipstick in Katerina for its saturated color and nourishing botanicals.

    Medium skin tones
    Medium skin looks great with a pop of marsala on one feature and more neutral or nude tones for the rest. W3LL PEOPLE’s Universalist Multi-Use Colorstick 3 in Berry Aubergine lets you choose which feature to emphasize with marsala since it’s made for eyes, cheeks and lips. Turn to their Universalist Multi-Use Colorstick 9 – Nude Flush to highlight other features in a more subtle way. The lightweight creamy formulas are extremely blendable, Cintya tells us, and help nourish skin with aloe, vitamin E and green tea extracts.

    Olive or dark skin tones
    Marsala perfectly complements darker skin with its warm richness (“This color is made for you!” says Cintya). Start with a blush that gives your skin a soft glow like W3LL PEOPLE’s Purist Luminous Mineral Blush in Rose. Paraben, talc and chemical free, this powder can also be used as eye shadow for a monochromatic look. At night, amp up your look with jane iredale’s PurePressed Eye Shadow in Merlot, a highly pigmented color that’s crease-resistant. For lips, try Burt’s Bees’ Lip Crayon in Napa Vineyard, a full-coverage matte color that’s creamy and moisturizing with shea butter, jojoba oil and kendi oil.

    Every skin tone
    Want to dip your toe into the marsala trend? Spice up your fall pedicure with Deborah Lippmann’s Nail Color in Lady is a Tramp, a matte cream polish free of toluene, formaldehyde and DPB (dibutyl phthalate), and rich in nail-saving botanicals including green tea extract and aucoumea. If you prefer a little sparkle, try SpaRitual’s Fall in Love Nail Lacquer, a vegan polish that uses mica for shimmer instead of guanine (fish scales that are often found in mass-marketed nail polishes). Keep your nails chip-free longer with a base coat that bonds your polish to nails with a rubberized basecoat like SpaRitual’s Lacquer Lock Colorstay Basecoat, that’s free of nasty chemicals (and vegan, too).

  • Which Makeup Foundation is Right for You?

    Woman with makeup brushThe secret to the perfect foundation? Not letting anyone know we have it on! We look radiant and our skin looks poreless, glowing and youthful—not caked with color. Choosing the wrong color or type can actually detract from our looks. To get the low down on how to pick and apply the best makeup for a flawless face, we turned to Pharmaca cosmetologist Joyce Anderson at our Los Altos store.

    Start with a primer or color corrector

    Using a sheer primer or color-correcting base under foundation helps makeup last throughout the day, and corrects any unevenness in skin tone, Joyce tells us.

    If your skin looks dull, a brightening primer is a good bet. Try jane iredale’s Smooth Affair Primer & Brightener with fruit, tea and algae extracts that minimize large pores, boost skin’s radiance and create a smooth, satiny finish.

    If you flush or get red splotches easily, use a green-tinted primer that balances redness, like ZuZu Luxe’s Color Correcting Primer Anti-Blotchiness. For sallow or very pale skin, try jane iredale’s Dream Tint Tinted Moisturizer with SPF 15, in either Lilac (to balance yellowness), or Peach to bring subtle warmth to skin. These can be used alone too, if you just want a hint of color.

    Liquid, powder or stick?

    Mineral-based foundations are free of irritating chemical preservatives and come in formulations that work for every skin type.

    For normal-to-combination skin, Joyce says customers rave about W3LL PEOPLE’s Narcissist Foundation Stick. It’s a super easy-to-use cream—just swipe it on. Plus, it comes in eight easy-to-match shades for medium coverage with a velvety matte finish.

    If you tend to have oily skin, try jane iredale’s PurePressed Base Mineral Foundation in a refillable gold compact case. This sheer pressed powder comes in 26 shades, can be layered for just the right amount of coverage and gives a semi-matte, weightless finish. And it has broad-spectrum, SPF 20 coverage! For perfect application, use their Handi Brush.

    For dry or mature skin that needs coverage with a boost of moisture, look for liquid-based products like jane iredale’s Liquid Minerals Foundation. This light-reflecting (read: flaw-hiding) foundation feels moist and light, comes in 12 shades and nourishes skin with hydrating botanicals and skin-plumping hyaluronic acid.

    Set it up

    A translucent powder helps set your foundation, making it last longer, and is also a great way to touch up your makeup during the day. Mineral-based powders work best since they won’t clog pores with waxes or silica, and don’t leave an unnatural white sheen on your skin, Joyce says. Customers love the 100 percent mineral-based Realist Satin Mineral Setting Powder from W3LL PEOPLE for its weightless feel and ability to control shine. And oil-absorbing silk powder and tapioca come together in Dr. Hauschka’s Translucent Face Powder that leaves skin soft and smooth with a clean, natural finish.

    When applying, be sure to use a fluffy brush that picks up just the right amount of powder, like EcoTools’ Bamboo Powder Brush. Just dab it in the powder, tap off the excess and lightly dust over your face.

  • Medicine Cabinet Spotlight: An Esthetician’s Beauty Essentials

    LaehBcroppedOur health and beauty practitioners are pros at recommending natural skin care remedies for customers. But what are the essentials they always keep on hand? We asked Laeh Benyamin, herbalist and esthetician at our store in south Boulder to tell us about Pharmaca favorites.

    ZuZu Luxe Mascara
    “This is hands down the best mascara we carry! It gives a natural look, it’s hypo-allergenic, it never flakes, and it stays on all day.”

    Juice Beauty Stem Cellular Repair CC Cream

    “They call it the multi-tasker and that’s exactly what it is—it includes natural mineral SPF 30, anti-aging botanicals, antioxidants and a slight tint to even out skin tone.”

    Astara Blue Flame Purifying Treatment

    “This is a great product for adolescent/adult acne. It can be used as an all-over serum or as a spot treatment. I’ve felt a pimple coming on, put on the blemish serum at night and woke the next morning and it’s gone! It works wonders.”

    John Masters Jojoba & Ginseng Exfoliating Face Cleanser

    “This is a great gentle scrub that’s well-suited to a normal or drier skin type. For dry skin especially, a scrub really helps get the dead skin off the surface so your face can look smooth and bright. This product does the trick without overdrying.”

    Jane Iredale Magic Mitt

    “I take it for every overnight I go on, from camping to the Ritz. It removes my makeup so easily—even mascara. Just wash and use again!”

    Garden of Life Kind Organics Women’s Multi
    “This vitamin is made from 100 organic percent food from a farm, which I love because I think real food is easier for your body to assimilate than synthetic vitamins. I take one every day to ensure I’m getting all the minerals, vitamins and micro-nutrients needed to look and feel healthy.”


  • Easy DIY Pedicures

    80311_P_UncomplicatedSandal weather is here! And that means it’s time for perfectly pedicured feet and pretty polishes. Follow these simple, at-home steps for terrific-looking toes.

    Exfoliate for Smooth Skin Three Ways

    Soak & Scrub

    Flaky, dry skin is best removed with softening baths and exfoliating scrubs. First, soak your feet in warm water with Kneipp Healthy Feet Foot Bath Crystals that soothe and refresh with calendula and rosemary. Or, for a Cleopatra-style footbath, soak your feet for 20 minutes in a milk bath (lactic acid softens feet), using one cup of milk for every 6 cups of warm water. Next, rinse and buff skin with an exfoliation scrub. Kiss My Face Foot Scrub blends zesty organic peppermint leaf extract, sunflower oil, pumice and finely ground walnut shells to smooth skin.

    Peel

    To bring fresh baby-soft skin to the surface on very rough feet, try a peeling product that gently dissolves dead skin cells. Customer-favorite Baby Foot Deep Skin Exfoliation for Feet uses natural fruit acids to break apart dead skin cells and highly moisturizing plant extracts to keep your soles smooth after peeling. After the initial 1 hour application process, peeling starts in 3-7 days and complete peeling takes up to 2 weeks.

    File

    Built-up calluses can easily be removed with foot files. Microplane Foot File has a wide paddle style blade that safely smoothes away dead skin, and works best on dry feet, no soaking needed.

    Use the Right tools for Shaping

    To keep nails healthy and prevent ingrown toenails, trim straight across with an extra sharp clipper like the Tweezerman Power Nail Clipper, then shape and round slightly at the corners with a nail file. Choose a file with a medium grit (amount of abrasive material) such as Pharmaca Nail File Yellow Mylar Medium Grit for shaping, and a fine grit like Pharmaca Nail File 2-Way Pink Fine & Extra Fine Grits for smoothing edges and buffing out ridges.

    Moisturize and Treat Your Feet

    Keep your feet smooth and moisturized with ultra-nourishing foot creams like Desert Essence Organic Foot Repair Cream Pistachio that hydrates with pistachio nut oil, shea butter and macadamia seed oil. If your day involves hiking boots instead of pretty sandals, try Fieldworks Supply Company Feet of Endurance Protective Foot Balm, rich in arnica to relieve swelling and bentonite clay to wick moisture and toxins away from the skin. To keep feet fresh and deodorized, check out Badger Foot Balm with anti-bacterial tea tree, eucalyptus and rosemary essential oils.

    Polish like a Pro

    Summer is the perfect time to experiment with fun polish colors, from beachy pastels to shiny metallics. Get in the mood with the SpaRitual Gathering Collection inspired by summer, with six rich shades to choose from. Or go bright and sparkly with Deborah Lippmann Candy Shop, a bubblegum pink glittery color or Mermaid’s Dream, a shimmery seafoam aqua color. To be totally on trend, try SpaRitual Fall in Love, an earthy red-brown color that matches Pantone Color of the Year 2015, Marsala.

  • Celebrity-Approved Beauty

    Celebrities depend on a bevy of skin care solutions and prettifying products to ensure they get the glow required to keep them camera ready—products that can be found right here at Pharmaca. Whether you’re looking to get Gwyneth’s glow, Natalie’s natural radiance or Cameron’s easygoing surfer girl look, these natural beauty skin care brands are not only good for you, but also good enough for the red carpet.

    512px-Barack_and_Michelle_Obama_at_the_Home_States_Ball NEXT UP: THE SKIN CARE LINE MICHELLE OBAMA LOVES

     

     

     

     

     

     

     

     

    Ahava

    Obama

    Ahava receives plenty of press, and for good reason. Ahava’s rejuvenating Dead Sea mineral actives help Natalie Portman get her glow. Portman is a fan of Ahava’s Dead Sea Mud Exfoliator, and their powerful mineral products are also enjoyed by First Lady Michelle Obama and actress Kristin Davis.

    Dr. Hauschka

    Supergoop co-owner Maria Sharapova

    This natural skin care company creates chemical-free, botanically based products with garden-fresh, ultra-pure ingredients, so it’s no surprise that this pure line has quite the celebrity following. Vermont-bred Olympic snowboarder Hannah Teter told Glamour magazine her post-snowboarding ritual is to “load on Dr. Hauschka Arnica Energizing Body Oil all over my body and face.” And model Kate Upton enjoys the brand’s gently exfoliating Cleansing Cream, telling InStyle “My skin feels so soft after I use it.”

    Supergoop

    Supergoop co-owner Maria SharapovaThis natural sun care line is co-owned by tennis star Maria Sharapova, and is another favorite of Gwyneth Paltrow's goop.com beauty editors. Their Daily Correct CC Cream does double duty as a primer and foundation, while smoothing fine lines, hydrating skin and providing SPF 35 sun protection.

    jane iredale

    Anna Kendrick

    Recently, the New York Times ran an interview with Anna Kendrick, in which the actress stated “I’m not big on lip color, but I like to have a little bit of something. I just ordered a jane iredale’s Just Kissed Lip and Cheek Stain. It doesn’t just give you that bee-stung thing for two seconds; it lasts for hours.” Original supermodel Cindy Crawford also told elle.com that she chooses jane iredale’s mineral powder for both herself and her teenage daughter. “I feel like you can’t mess it up. It doesn’t streak; it’s not like a liquid foundation that you can put on too thick, or you can forget a spot. I feel like that’s really easy for her to use.” Jessica Alba credits jane iredale’s 24-Karat Gold Dust for her helping with her red-carpet glamour, using a tiny bit to give shine to her hair, clavicles and décolletage.

    Juice Beauty

    Cameron Diaz

    In her health and wellness tome, The Body Book, Cameron Diaz lists Juice Beauty as one of her favorite skin care lines, touting its commitment to pure, organic ingredients. Juice Beauty’s Green Apple Peel popularity helped the brand to gain quick momentum, garnering celebrity mentions and rave reviews. Juice Beauty has since enjoyed partnerships with celebrities such as actress, vegan and The Kind Life blogger Alicia Silverstone, and its Organic Lip Moisturizer is mentioned as a clean beauty must-have on Gwyneth’s Paltrow’s blog, goop.com. Did we mention that Gwyneth was just named Juice Beauty's creative director? Talk about celeb cache.

    Clarisonic

    Lauren Conrad

    This ingenious beauty tool has enjoyed a swift rise to fame, with promises to remove 60 percent more dirt and oil with its gentle scrubbing brush head. Celebrities have been quick to jump on the Clarisonic bandwagon, including fashion and lifestyle guru Lauren Conrad and country music star Faith Hill—who claimed the Mia as one of her must-have beauty items in InStyle Magazine.

    Dr. Bronner’s

     

    DrB LiqSoap_lavcroppedDr. Bronner’s Magic Soaps are universally appealing to natural skin care devotees. The company’s long-standing commitment to Fair Trade, organic ingredients has not gone unnoticed by stars such as Gwyneth Paltrow and Lea Michele. Paltrow—who aims to keep readers of her lifestyle blog, goop.com, informed of handmade, healthy products—has listed Dr. Bronner’s Lavender Liquid Soap as a favorite, while Glee’s Michele keeps Eucalyptus Liquid Soap in her shower.

    The Honest Company

     

    HC Healing BalmcroppedJessica Alba defied naysayers when she launched The Honest Company back in 2012 with a mission to provide safe, healthy products for families. The Honest Company has since grown to be a trusted name in natural products, and includes a line of award-winning body lotions and balms—the Organic Healing Balm has been spotted spilling out of several celebrity handbags, while their Honest Wipes are among actress Lena Headey’s on-the-go must haves.

    Deborah Lippmann

    Deborah Lippmann

    With too many celebrity clients to count, manicurist Deborah Lippman founded her own line of 5-free nail color in 1999. Now her natural polishes and lacquers are seen on the runway, magazine covers and the red carpet, adorning the hands of A-list celebrities such as Reese Witherspoon, Lady Gaga, Gisele Bundchen, Alison Williams and Shailene Woodley. We even spotted it on Mindy Kaling's Instagram page the other day!

  • Buyer Spotlight: What’s in Our Beauty Buyer’s Makeup Bag?

    TianasPicksEver wonder what the person who gets to make all the decisions about our beauty products buys for herself? We asked our Beauty Buyer, Tiana Ukleja, to break down the skin care and cosmetic faves she always has with her.

    Rume Cosmetic Bag
    “This bag is great and is a must every time I travel! It has three separate pockets—one holds all of my makeup, one for my jewelry and hair ties, and one for my toothbrush.”

    Clarisonic Mia 2
    “This tool is ah-mazing! I use it every morning and it exfoliates so well. It opens up my pores and allows my skin to soak up all my treatments. My face has never felt cleaner.”

    Sanitas Moisture Mist
    “I love this product because it’s great as a toner, hydration mist or for setting makeup. A great three in one! Living in Colorado, my skin needs an afternoon refresher so I usually have one at my desk, one in my bathroom and one in my purse.

    Skin Owl Geranium Beauty Drops
    “I travel a lot, so when I’m in a humid climate, I use it as a moisturizer for my face or on my body when I step out of the shower. It offers amazing hydration and smells yummy! At home in Colorado, it’s a great serum to layer under a moisturizer.”

    jane iredale Eye Gloss in Champagne
    “This color is fab-u-lous! I love a bit a shimmer on my skin, and this color stands up on its own as a single shade. I also use it as a primer for when I am ready to take my eye makeup to the next level.”

    W3LL PEOPLE Bio Extreme Mascara
    “This mascara wand is one of the best—it stays firm so there is very little to no clumping, and it does the job in just a few swipes. I also like that I don’t get raccoon eyes when I wash my face, since it comes off so easily.”

    John Masters Citrus Neroli Detangler
    “I have thick, thick, curly hair that tangles every time I sleep. This product makes my hair feel so hydrated and smooth. I use it as a leave-in conditioner.”

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