Tag Archives: prod-525005

  • Your Spring Greening Checklist

    It’s almost Earth Day...why not take advantage of this opportunity to start fresh (and green)? Here are a few ideas we love for greening your spring.

    Get your garden growing
    Growing your own food can be one of the most rewarding and environmentally friendly activities we can engage in. Get started now and you’ll have fresh (and local!) veggies on your plate in no time. New to gardening? Check out Whole Living’s Beginner’s Guide to Organic Gardening.

    Conventional wisdom says to wait to plant seeds outside until after the last frost—usually around Mother’s Day (check out the Farmer’s Almanac for planting recommendations by zip code). Whether you’re planning a serious vegetable garden or just a few herbs, start planning your plot with certified organic seeds from Seeds of Change (buy one, get one free in stores in April!).

    Give your home a deep clean

    Cleaning out your home’s nooks and crannies doesn’t require toxic chemicals—just a little elbow grease and some eco-friendly cleaning products from Pharmaca.

    According to a 2008 story in US News and World Report, exposure to volatile organic compounds (VOCs) found in some household cleaners can reduce lung function or increase the risk of asthma. Companies aren’t required to list the ingredients in their cleaning products and air fresheners, so you never know what hazardous toxins are lurking in there.

    Instead, scrub the tub with Mrs. Meyer’s Surface Scrub, get mirrors sparkling with Seventh Generation’s Multi-Surface Cleaner, and throw the clothes in the washer with a Grab Green Laundry Detergent Pod.

    Do a spring cleanse

    “Dieting and cleansing is most effective during this time of year,” says Kate Brainard, ND. “Spring is a time of new growth and restarts, as your body is following the biorhythms of the planet.”

    Help your body clean out the liver and gall bladder, as well as purify the blood, with a whole body cleanse. Start by incorporating some of the new fruits and veggies coming up, then get into a detox. Kate likes to recommend Renew Life’s First Cleanse, a simple 14-day cleanse that includes a morning and evening formula that target multiple organs all at once. While you’re cleansing, Kate says, stay away from complex carbohydrates, refined sugars and saturated fats, and drink lots of water.

    Make over your look

    When flip-flops and sundresses beckon, it’s time to integrate some fresh spring colors and trends into your makeup routine.

    Cosmetics can be one of the most important areas to make sure you’re getting the cleanest products, since 60 percent of what we put on our skin gets absorbed into our bodies. That’s an astonishing number, especially considering people use an average of 10 different cosmetics or personal care products on their skin each day.

    Rest easy with some of our favorite (non-toxic) spring trends:

    All-in-one makeup kits: We love My Steppes from jane iredale, a three-step that includes complementary bronzer, blush and two shades of lip glosses. Available in Cool and Warm palettes. Perfect for slipping in the beach bag to go from day to night!

    Colored eyeliner on the lower lash line: Pick up ZuZu Luxe eyeliner in brilliant colors like Iguana, Indigo or South Pacific. Line the lower lid with color, then soften the look by applying a corresponding eyeshadow directly on top of the eyeliner. Instantly brightens and adds flair for a night on the town.

    Suggested ZuZu combinations:
    Blue eyes – Slate eyeliner with Gem eyeshadow
    Green eyes – Indigo eyeliner with Odyssey eyeshadow
    Brown eyes – Ocean eyeliner with Ice Princess eyeshadow OR Tobacco eyeliner with Sahara eyeshadow

    Lip and cheek stains: Another double-duty item to stash in your purse. Look for jane iredale’s Forever Pink Just Kissed Lip and Cheek Stain. This combination lip and cheek stain, filled with nourishing plant-based ingredients, naturally adjusts to your chemistry to provide just the right pink hue for cheeks and lips.

    Stop into Pharmaca today for more great ideas about spring greening!

  • The iredale Secret

    jane iredale offers luxurious, chemical-free cosmetics that protect your skin with all-natural minerals while delivering radiant, flawless coverage. Here’s how it all began.

    Beautiful beginnings
    Jane Iredale began Iredale Mineral Cosmetics after more than a decade of collaboration with A-list celebrities as a casting director in New York. Through her work, Jane had learned how important radiant, healthy skin is for women’s confidence, and in the case of celebrities, their career. In 1990, Jane swapped The Big Apple for the apple orchards of the Berkshires in Mass., where the company is still based today. Working in tandem with plastic surgeons, dermatologists and sustainable-development experts, Jane launched her brand from the basement of her home. Her very first product was Amazing Base, available in five different colors. When an order came in, Jane would cut a sprig of lavender from her garden to enclose in each package.

    Today, jane iredale offers a full line of mineral cosmetics and makeup accessories, available at skin care specialists and beauty apothecaries in more than 40 countries. A frequent recipient of prestigious industry awards, jane iredale is also a model for corporate responsibility. As an active supporter of PETA, Global Green, Living Beyond Breast Cancer, The Campaign for Safe Cosmetics and Teens Turning Green, Jane is living proof that beauty is as beauty does.

    Why minerals?
    Mineral makeup is the natural choice for women who are looking for safe, multipurpose cosmetics with show-stopping results. In a world where words like “natural” and “organic” have lost their meaning, the best way to describe authentic mineral makeup is “clean.” Real mineral makeup is better for your skin because it is free of FD&C dyes, synthetic fragrance, talc, parabens, phthalates and synthetic preservatives. jane iredale mineral powders contain a foundation, concealer and powder, and where the label indicates an SPF, they also include sunscreen. Clean, healthy and packed with active benefits, it truly is THE SKIN CARE MAKEUP.

    Why jane iredale?
    As important as skin health is, when it comes to makeup, women want beautiful results—and mineral makeup is unparalleled in this category. In the 16 years that Jane has been in business, she has yet to see a woman return to traditional makeup once she’s found a mineral brand she likes. Women and men of all ages, with varying skin challenges, can turn their lives around because of the benefits of mineral makeup.Why? Celebrated coverage, for starters. Minerals reflect, refract and diffuse light for a glowing, soft focus effect that makes skin appear luminous, youthful and radiant.

    Next up: weightlessness. Minerals are made up of flat crystals that layer on like fish scales, allowing skin to breathe and function normally. This makes mineral makeup an ideal choice for people with skin conditions like acne, rosacea, hyperpigmentation or redness.

    In the end, mineral makeup offers protection, efficacy and beautiful results. And mineral makeup from jane iredale offers cutting-edge colors, sustainable packaging and charitable initiatives that actually make a difference.

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