Tag Archives: prod-526449

  • Which Makeup Foundation is Right for You?

    Woman with makeup brushThe secret to the perfect foundation? Not letting anyone know we have it on! We look radiant and our skin looks poreless, glowing and youthful—not caked with color. Choosing the wrong color or type can actually detract from our looks. To get the low down on how to pick and apply the best makeup for a flawless face, we turned to Pharmaca cosmetologist Joyce Anderson at our Los Altos store.

    Start with a primer or color corrector

    Using a sheer primer or color-correcting base under foundation helps makeup last throughout the day, and corrects any unevenness in skin tone, Joyce tells us.

    If your skin looks dull, a brightening primer is a good bet. Try jane iredale’s Smooth Affair Primer & Brightener with fruit, tea and algae extracts that minimize large pores, boost skin’s radiance and create a smooth, satiny finish.

    If you flush or get red splotches easily, use a green-tinted primer that balances redness, like ZuZu Luxe’s Color Correcting Primer Anti-Blotchiness. For sallow or very pale skin, try jane iredale’s Dream Tint Tinted Moisturizer with SPF 15, in either Lilac (to balance yellowness), or Peach to bring subtle warmth to skin. These can be used alone too, if you just want a hint of color.

    Liquid, powder or stick?

    Mineral-based foundations are free of irritating chemical preservatives and come in formulations that work for every skin type.

    For normal-to-combination skin, Joyce says customers rave about W3LL PEOPLE’s Narcissist Foundation Stick. It’s a super easy-to-use cream—just swipe it on. Plus, it comes in eight easy-to-match shades for medium coverage with a velvety matte finish.

    If you tend to have oily skin, try jane iredale’s PurePressed Base Mineral Foundation in a refillable gold compact case. This sheer pressed powder comes in 26 shades, can be layered for just the right amount of coverage and gives a semi-matte, weightless finish. And it has broad-spectrum, SPF 20 coverage! For perfect application, use their Handi Brush.

    For dry or mature skin that needs coverage with a boost of moisture, look for liquid-based products like jane iredale’s Liquid Minerals Foundation. This light-reflecting (read: flaw-hiding) foundation feels moist and light, comes in 12 shades and nourishes skin with hydrating botanicals and skin-plumping hyaluronic acid.

    Set it up

    A translucent powder helps set your foundation, making it last longer, and is also a great way to touch up your makeup during the day. Mineral-based powders work best since they won’t clog pores with waxes or silica, and don’t leave an unnatural white sheen on your skin, Joyce says. Customers love the 100 percent mineral-based Realist Satin Mineral Setting Powder from W3LL PEOPLE for its weightless feel and ability to control shine. And oil-absorbing silk powder and tapioca come together in Dr. Hauschka’s Translucent Face Powder that leaves skin soft and smooth with a clean, natural finish.

    When applying, be sure to use a fluffy brush that picks up just the right amount of powder, like EcoTools’ Bamboo Powder Brush. Just dab it in the powder, tap off the excess and lightly dust over your face.

  • The iredale Secret

    jane iredale offers luxurious, chemical-free cosmetics that protect your skin with all-natural minerals while delivering radiant, flawless coverage. Here’s how it all began.

    Beautiful beginnings
    Jane Iredale began Iredale Mineral Cosmetics after more than a decade of collaboration with A-list celebrities as a casting director in New York. Through her work, Jane had learned how important radiant, healthy skin is for women’s confidence, and in the case of celebrities, their career. In 1990, Jane swapped The Big Apple for the apple orchards of the Berkshires in Mass., where the company is still based today. Working in tandem with plastic surgeons, dermatologists and sustainable-development experts, Jane launched her brand from the basement of her home. Her very first product was Amazing Base, available in five different colors. When an order came in, Jane would cut a sprig of lavender from her garden to enclose in each package.

    Today, jane iredale offers a full line of mineral cosmetics and makeup accessories, available at skin care specialists and beauty apothecaries in more than 40 countries. A frequent recipient of prestigious industry awards, jane iredale is also a model for corporate responsibility. As an active supporter of PETA, Global Green, Living Beyond Breast Cancer, The Campaign for Safe Cosmetics and Teens Turning Green, Jane is living proof that beauty is as beauty does.

    Why minerals?
    Mineral makeup is the natural choice for women who are looking for safe, multipurpose cosmetics with show-stopping results. In a world where words like “natural” and “organic” have lost their meaning, the best way to describe authentic mineral makeup is “clean.” Real mineral makeup is better for your skin because it is free of FD&C dyes, synthetic fragrance, talc, parabens, phthalates and synthetic preservatives. jane iredale mineral powders contain a foundation, concealer and powder, and where the label indicates an SPF, they also include sunscreen. Clean, healthy and packed with active benefits, it truly is THE SKIN CARE MAKEUP.

    Why jane iredale?
    As important as skin health is, when it comes to makeup, women want beautiful results—and mineral makeup is unparalleled in this category. In the 16 years that Jane has been in business, she has yet to see a woman return to traditional makeup once she’s found a mineral brand she likes. Women and men of all ages, with varying skin challenges, can turn their lives around because of the benefits of mineral makeup.Why? Celebrated coverage, for starters. Minerals reflect, refract and diffuse light for a glowing, soft focus effect that makes skin appear luminous, youthful and radiant.

    Next up: weightlessness. Minerals are made up of flat crystals that layer on like fish scales, allowing skin to breathe and function normally. This makes mineral makeup an ideal choice for people with skin conditions like acne, rosacea, hyperpigmentation or redness.

    In the end, mineral makeup offers protection, efficacy and beautiful results. And mineral makeup from jane iredale offers cutting-edge colors, sustainable packaging and charitable initiatives that actually make a difference.

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