- + About
Founded by a mother of six, TruKid fills the gap between baby and adult skin care with safe, natural products that kids love and want to use, which in turn makes parents' lives easier as well. TruKid strives to create products that keep children and the earth happy and healthy, through sustainably sourced natural ingredients, minimal and recyclable packaging, and good business methods that minimize waste.
"I created TruKid out of desperation—I wanted safe, all-natural products that my kids liked, and could apply themselves. Teaching kids healthy habits and nurturing self-sufficiency are really important to me, and everything we make embraces those guidelines." —Jennifer Adams Bunkers Mom of six and CEO of TruKid
TruKid keeps kids happy and healthy for life
- Special formulas for eczema, allergies and sensitive skin: TruKid steroid-free eczema care offers an alternative to nasty chemicals in their comprehensive kids' eczema and sensitive skin therapy line. Great for sensitive babies and children, moms-to-be and the whole family.
- Easy-to-apply sunscreen: Everyone knows the importance of sunscreen, but most natural sunscreens are difficult to apply (or aren't really very natural!). TruKid's award-winning sunscreens have light textures making them easy to apply, and are truly mineral-based sunscreens that won't leave your family looking like ghosts!
- A top-rated kids line by the Environmental Working Group: All TruKid products are free of gluten, parabens and phthalates to keep our kids and planet happy and healthy.
- + Product Info
About TruKid’s products
Truly Natural – TruKid strives to create the highest quality, safest products so that parents know their child is protected from nasty chemicals. Many ingredients are organic, and all products are vegan or vegetarian.
Kid-friendly – With fresh citrus scents, easy to use "I-Can-Do" packaging and light textures, all TruKid products are designed with kids in mind. Kids like to use TruKid products, allowing them to learn self-sufficiency and making parents' lives easier.
Sustainable – All TruKid products are packaged in 100% recyclable or compostable packaging, and all non-nano zinc and titanium dioxide is sustainably sourced. TruKid wants our kids to have a healthy planet, and always takes that extra step to ensure they do all they can.
Certifications – With the highest EWG rating for a kids line, TruKid is verified to be safe and natural. TruKid’s sunscreens have won multiple national awards, and are reef safe, non-nano, and easy to apply. Because the best sunscreen does nothing if you can't put it on!
Promise/Guarantee – TruKid stands behind their products with a 100% satisfaction guarantee.
- + Press
TruKid in the press
The Daily Green
Cool Mom Picks
Simply Gluten Free
- + Videos
Videos about TruKid’s products
Learn more about how TruKid helps kids battle eczema
Discover why kids love the Hero Stick for all their bumps and scratches
See how the Sports Stick lets active kids soothe their achy muscles and joints
Make bathtime more fun with all-natural BathBlasts!
TRUKID EASY ECZEMA CREAM
by Cherisse, August 2015
“This item is truly awesome!! My 10m old baby has constant flare up of rashes/eczema around his mouth, because he drools a lot. I've tried practically all creams out there and even steroid and nothing seemed to work. When I tried this cream, it literally cleared all the redness OVERNIGHT!! I just make sure the area is clean and massage it gently. It also absorbs well. Love, love, love, TruKid!”
TRUKID ECZEMA CARE BUBBLE PODZ
by A, September 2015
“Lots of bubbles, unscented, and excellent. Works great for my eczema ridden son, any other brand flares him up. Now he can take a bubble bath like other kids. Thank you for creating this product.”
TRUKID SUNNY DAYS DAILY SUNSCREEN
by M. McFarlane, October 2015
“Best zinc-based natural sunscreen -- rubs in well, nice scent, great protection. We have tried them all over the years and swear by this one -- daily and the waterproof option (blue cap). We have three pale redheads in our family, so high stakes and high standards for good sunscreen. So many zinc-based sunscreens are so thick and goopy, my kids hate getting it applied. This is the only one they want.”
TRUKID SPF 30+ SUNSCREEN STICK
by Beth, August, 2015
“I love this sunblock. It gets a good rating from the environmental working group, it works to prevent sunburn, it's so convenient to throw in a bag or purse, it's easy to apply without getting your hands messy, it's not at all greasy like so many safe sunblocks. I used this on my kids almost every day this summer. It is also a nice sunblock to use on (kids and adults) faces since it's not greasy.”
TRUKID DANCING DETANGLER
by Cezanne, February 2014
"I use this on my 15 month old daughter's hair. Her hair is still quite fine, and wakes with a huge rat's nest in the back every morning. I spray a very small amount of this detangler on the hair on the back of her head, brush through and give it a scrunch with my hands. There is no perceptible difference in the texture or oiliness of the hair that was sprayed vs that which was not. The curls come back, her hair smells nice (fresh, not overpowering), and the rat's nest is gone. I definitely recommend this detangler for fine toddler hair."