Vapour Organic Beauty

  • Cosmetics from Vapour

+  Founder Q&A

Q&A With Vapour Organic Beauty Founders Krysia Boinis & Kristine Keheley

Art and alchemy merge in Taos, NM where Vapour founders Krysia Boinis, a gardener, and Kristine Keheley, a painter, use their passions to create award-winning Vapour Beauty cosmetics. Vapour’s bold approach to crafting high-performance cosmetics includes only the purest, most active ingredients from the earth—and nothing else. Here’s more about the Vapour story.

Vapour Organic Beauty Founders

Vapour co-founder Kristine Keheley

How did you come together and when?

Vapour was conceived during a difficult time for both myself and Krysia as individuals. Krysia had been given a diagnosis of breast cancer recurrence. My mother had just died and I was helping plan her funeral. We were both a bit shattered emotionally at that moment. We had an amazing, truly life-changing phone conversation where we both decided it was also the perfect time to commit to something outrageously positive, uplifting and healthy.

—Kristine

Vapour Organic Beauty Founders

Vapour co-founder Krysia Boinis

What are some of your practices and principles?

Vapour Beauty’s roots are in natural product design and manufacturing. We are the experts in sourcing organic ingredients of the highest quality and know how to release their highest potential in product formulation. We set our own standards for purity that are higher than many natural cosmetic certifying agencies, and maintain our own USDA Organic facility. Our commitment to planetary and personal health is a top priority.

—Krysia

What are some of the challenges working with organic ingredients?

Vapour bases are entirely made from plant oils, beeswax and plant butters. These organic ingredients are from crops that vary from year to year, and even lot to lot. The texture, color, scent and even the functionality can change. So they are incredibly temperamental and require a lot of finesse. It’s a constant process of patience and experimentation. We aim for and achieve a remarkable level of consistency from batch to batch in our finished products. You’ll never see our behind-the-scenes dedication to that process, but we hope you feel the integrity in every Vapour product.

—Kristine

Vapour Organic Beauty Products

It seems like Vapour’s popularity has taken off in recent years. How does it feel to see celebrities using your products?

It is fun to see celebrities wearing Vapour on the red carpet and in Hollywood films. Especially when it is a star I love like Emma Watson, Michelle Pfeiffer or Natasha Lyonne. But I get even more excited when we hear from everyday people whose lives are better by way of their experience with Vapour.

Busy moms tell us they are relieved to have Vapour makeup that's non-toxic when little ones grab/eat a lipstick out of their purse. Cancer patients write love notes telling us Vapour is the only makeup gentle enough for them to tolerate during treatment. My favorite love letter of all time was from a burn victim who said Vapour made her feel like herself and look beautiful for the first time since her accident.

—Krysia

What drew you to Pharmaca as a retailer?

Pharmaca is known for their commitments to supporting change in the world of natural health and beauty and their core values towards a healthier world. Their open-minded approach, inspiring health and wellness, and providing superior quality products are aligned with Vapour’s innovative and sustainable practices. This commitment to planetary and personal health is in our DNA—it’s just intrinsic to who we are and what we do. We are dedicated to leaving the world a better place than we found it.

—Krysia

What’s your best beauty advice?

Be yourself and be confident in your own unique beauty. It all starts inside. I love seeing a woman in a bold lip because I know she's adventurous and has stories to tell.

—Kristine

 

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