Ere Perez

Ere Perez GWP Ere Perez at Pharmaca Ere Perez at Pharmaca
Ere Perez GWP

About Ere Perez

Clean. Conscious. Curious. This boutique Australian natural beauty brand is based on scientific advancements and the power of botanicals. Ere Perez creates innovative skin care and makeup with unique plant and superfood ingredients selected for their nourishment and high performance.

Ere was destined to start her own holistic beauty line. Growing up in Mexico with a traditional medicine man grandfather and a mother who made home beauty remedies, Ere was always passionate about natural healing and began her beauty brand in 2004 in Bondi beach, Australia. For Ere, natural beauty is about how you live your life, how you connect with the world and how you nourish your body—inside and out. Ere imbues her Mexican heritage and Australian lifestyle into the collection that has always been about minimalist luxury, clean formulations and ultra-revitalizing ingredients.

To create simple products made from powerful botanical ingredients to transform and nourish, create wellbeing and inspire radiant skin.

the collection
The first best-selling natural mascara has grown into a full makeup range, and in 2018, Ere Perez launched a botanical skin care collection. Today the brand is proud to be a leader in the natural beauty space. With more than 15 years in the market, Ere Perez is the trusted name for affordable, clean and natural beauty.

botanical skin care
Powerhouse botanicals for a good skin day! This essential skin care range features powerful and nourishing botanical ingredients that offer ultimate hydration, protection and repair, naturally. The line harnesses nature’s best to deliver radiant complexions, and showcases unique Australian ingredients for that good-skin glow.

natural makeup
This full natural makeup range covers all bases with high-quality, premium products. Suitable for all skin tones and sensitivities, these formulas are gentle and nurturing while allowing skin to breathe. Each features a unique star ingredient to enhance the skin’s natural condition and celebrate the unique beauty in everyone with versatile color palettes and shades.


moringa all-beauty crème

A classic all-around beauty cream with a light, dreamy texture that melts into skin. Moisturizes and tones with moringa, prickly pear and apricot kernel oil to produce a glowing complexion.

quandong green booster serum

A superfood boost for skin to support a healthy complexion. Quandong, chlorophyll, spinach leaf, alfalfa and raspberry seed deliver essential enzymes and vitamin A to improve skin elasticity and lines.

oat milk foundation

Long-lasting natural foundation made with nourishing oat milk. Buildable and breathable, this foundation offers medium-full coverage for smooth complexion perfection.

avocado waterproof mascara

Volumizing vegan waterproof mascara for the best black lashes. Made with avocado and mamey oils to stimulate growth, and strengthen and condition.

beetroot cheek & lip tint in joy

A popular multi-tasker! Delivers antioxidants and vibrant colour in a long-lasting tint. This water-based formula features beetroot extracts to nourish and hydrate skin.

clean beauty + natural ingredients

Ere Perez has always been a beauty innovator with natural formulas and clean ingredients. Clean beauty is not just a trend for Ere Perez, it’s in the brand’s DNA. Ere Perez leaves out toxic and harsh ingredients and replaces them with super-nourishing, hydrating ones instead.
Star ingredients from nature include: almond oil | avocado oil | oat milk | beetroot | wild rice | carrots | rice | calendula | quinoa water | arnica | moringa | ginkgo | cacao | wild pansy | aloe vera | australian blue cypress oil | quandong

ethical beauty

Ere Perez promotes ethical beauty and sustainable business. The brand is committed to many initiatives and certifications and continues to be about beauty that is good for people and the planet.

vegan: Ere Perez is predominantly a vegan brand and does not use animal/animal-derived ingredients with the exception of almond mascara, which contains beeswax.

non-gmo: Ingredients do not come from GMO sources.

global compact: Ere Perez is a signatory of the UN Global Compact and is committed to corporate sustainability principles regarding human rights, labor, environment and anti-corruption.

carbon neutral: The company is certified carbon neutral by The Carbon Reduction Institute. All greenhouse gas emissions are offset by funding carbon-neutral energy initiatives.


“The long-lasting, buildable Oat Milk Foundation is a lightweight base that won’t clog pores, and its hydrating formula actually helps to improve your natural skin underneath. It's perfect if you like a dewy skin-like finish.”

Harper’s Bazaar

“If you want a mascara to last from your early mornings in the office through after-work yoga, then consider this clump-free, waterproof formula.”

Women’s Health

“As moisturizing as balms and equally easy to apply. These are the definition of carefree colour.”

Martha Stewart Living

“This classic daily moisturizer…contains nutritious ingredients that just melt into the skin, soothing dryness and tired skin, and leaving my complexion glowing. This brand is a recent discovery for me, and I'm obsessed not only with their overall skin care line but also with their makeup line.”

Melissa Meyers, The Glow Girl, for WhoWhatWear

Ere Perez in the Press

Ere Perez in Byrdie

Clean Makeup

Ere Perez Oat Milk Foundation, Quinoa Water Foundation, Carrot Colour Pot

"It’s the most gentle makeup but it’s so pigmented and so dewy and so amazing."

Ere Perez in Women's Health

Natural Mascaras That Will Make Your Lashes Look Ah-Freaking-Mazing Ere Perez Avocado Waterproof Mascara

“If you want a mascara to last from your early mornings in the office through after-work yoga, then consider this clump-free, waterproof formula. The combination of avocado and mamey oils helps strengthen your lashes and stimulate growth, which means you don't need to worry about the dreaded crispy eyelashes you may experience with traditional waterproof mascaras.”

Ere Perez in glamour

Why clean beauty is worth considering

Ere Perez Oat Milk Foundation, Quinoa Water Foundation, Arnica Concealer

“The clever less-is-more packaging from Ere Perez does well on every bathroom shelf, whatever the style of your mini spa.”

“All natural, with fine ingredients such as oat milk, vitamin e and peach”

Ere Perez in Bustle

Best Cruelty-Free Lipsticks

Ere Perez Olive Oil Lipstick

“If you prefer a subtle shine, but not a full-on gloss, the Ere Perez Olive Oil Lipstick offers the perfect balance. Formulated with a blend of hydrating ingredients like olive oil, cocoa seed butter and castor oil, the lipstick applies smoothly, never flakes and leaves lips feeling moisturized and soft. This lipstick is a great option if you're strict with finding products that are completely free of animal-derived ingredients, since in addition to being cruelty-free, Ere Perez is also vegan.”

Ere Perez in Vogue

Oat Milk Could Do For Your Skin What It Did For Your Morning Coffee

Ere Perez Oat Milk Foundation

“Ere Perez’s vegan, ultra-sustainable Oat Milk Foundation soothes skin whilst adding a veil of colour and coverage. You can celebrate with another oat milk latte.”

Ere Perez in Beauty Crew

Australia’s best natural and organic makeup brands

Ere Perez Arnica Concealer

“Packed with antiseptic and anti-inflammatory ingredients, this creamy concealer will work to cover dark circles, blemishes and redness while caring for your skin.”

Ere Perez in Raise vegan

Skin Treatments For Harsh Weather Changes After Pregnancy

Ere Perez Quandong Green Booster serum

“If you want to include anti-aging skin care as part of your daily skin treatments, stick to an eye cream and a hydrating and plumping serum.”

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