Giovanni creates products that infuse a sense of chic into natural and organic hair care. Pharmaca carries a selection of Giovanni products, including shampoos, conditioners, hair gels and tea tree infused products. Browse all the options online, today.
Giovanni was the first full range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the natural products industry.
But before there was a brand there was a pioneer. Arthur Guidotti had a vision and a love for all things hair, and began developing his passion as a hairstylist in Hollywood and Beverly Hills.
By 1978, Arthur and his business partner Peter Stathis had founded Giovanni. His son, G. James Guidotti, was only 8 years old at that point, but he would soon become the visionary to take Giovanni to new heights. With only three employees and 12 products, the company was off on a wild ride that became the Giovanni brand.
Giovanni has always been dedicated to innovation—not only creating a chic alternative, but offering the consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions.
No longer were the natural retail shelves lined only with blasé shampoo and conditioners; Giovanni brought new life to the category by introducing gel, mousse, hairspray, leave-in conditioners, vitamin hair treatments and hair re-constructors that allowed customers to achieve their unique look and style without substituting for unnatural alternatives.
Giovanni continues to be committed to creating only the highest performance formulations, wrapped in esthetically beautiful packaging.
Giovanni Product Information
2chic® Blackberry & Coconut Milk
Repair and renew hair and body with Giovanni’s exclusive Dual Repairing Complex of blackberry and coconut milk for damaged, over-processed hair and all skin types.
2chic® Frizz Be Gone
Tame out-of-control hair with the Dual Smoothing Complex of shea butter and sweet almond oil.
These luxurious hair and body care products are infused with Giovanni’s exclusive Dual Calming Complex of cherry blossom and rose petals to pamper stressed out hair and works on all skin types.
Discover ultimate hydration with the exclusive Dual Moisture Complex of avocado and olive oil.
Treat and revive hair with products charged with Giovanni’s Dual Nutrient Complex of pineapple and ginger—ideal for nourishing dry, unruly hair.
These smoothing hair products are charged with the Dual Smoothing Complex of Moroccan argan oil and Brazilian phyto-keratin.
Shine like Gold
Check out the 2Chic Collection
The D:Tox System Facial Care
What the press says
Big loose waves
Old Hollywood glamour curls