Giovanni

About Giovanni


Giovanni was the first full range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the natural products industry.

But before there was a brand there was a pioneer. Arthur Guidotti had a vision and a love for all things hair, and began developing his passion as a hairstylist in Hollywood and Beverly Hills.

By 1978, Arthur and his business partner Peter Stathis had founded Giovanni. His son, G. James Guidotti, was only 8 years old at that point, but he would soon become the visionary to take Giovanni to new heights. With only three employees and 12 products, the company was off on a wild ride that became the Giovanni brand.

Giovanni has always been dedicated to innovation—not only creating a chic alternative, but offering the consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions.

No longer were the natural retail shelves lined only with blasé shampoo and conditioners; Giovanni brought new life to the category by introducing gel, mousse, hairspray, leave-in conditioners, vitamin hair treatments and hair re-constructors that allowed customers to achieve their unique look and style without substituting for unnatural alternatives.

Giovanni continues to be committed to creating only the highest performance formulations, wrapped in esthetically beautiful packaging.

Giovanni Product Information


2chic® Blackberry & Coconut Milk


2chic® Blackberry Coconut Milk

Repair and renew hair and body with Giovanni’s exclusive Dual Repairing Complex of blackberry and coconut milk for damaged, over-processed hair and all skin types.

2chic® Frizz Be Gone


2chic® Frizz Be Gone

Tame out-of-control hair with the Dual Smoothing Complex of shea butter and sweet almond oil.

2chic® Ultra-Luxurious


2chic® Ultra-Luxurious

These luxurious hair and body care products are infused with Giovanni’s exclusive Dual Calming Complex of cherry blossom and rose petals to pamper stressed out hair and works on all skin types.

2chic® Ultra-Moist


2chic® Ultra-Moist

Discover ultimate hydration with the exclusive Dual Moisture Complex of avocado and olive oil.

2chic® Ultra-Revive


2chic® Ultra-Revive

Treat and revive hair with products charged with Giovanni’s Dual Nutrient Complex of pineapple and ginger—ideal for nourishing dry, unruly hair.

2chic® Ultra-Sleek


2chic® Ultra-Sleek

These smoothing hair products are charged with the Dual Smoothing Complex of Moroccan argan oil and Brazilian phyto-keratin.

D:tox Facial Care


DTox

These premium facial care products feature skin-purifying volcanic ash, activated charcoal, and super-antioxidants acai and goji berry.

Giovanni in the Press


Giovanni in Glamour

Glamour

Big Picture of Glamour Article
Giovanni in Good Life Magazine

Good Life

Big Picture of Good Life Article
Giovanni in Origin

Origin

Big Picture of Origin Article
Giovanni in People Magazine

People

Big Picture of People Article
Giovanni in Self

Self

Big Picture of Self Article
Giovanni in Thrive Magazine

Thrive

Big Picture of thrive Article

Giovanni Videos


Shine like Gold

Check out the 2Chic Collection

The D:Tox System Facial Care

What the press says

Big loose waves

Old Hollywood glamour curls

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  1. Giovanni L.A. Hold Hair Spritz 5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    84%
  2. Giovanni Tea Tree Triple Treat Invigorating Shampoo 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    90%
  3. Giovanni Natural Mousse Air-Turbo Charged Hair Styling Foam 7oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    80%
  4. Giovanni 2chic Ultra-Moist Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    80%
  5. Giovanni Smooth As Silk Deeper Moisture Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    100%
  6. Giovanni Wicked Wax Texture Pomade 2oz

    Special Price $8.49 Regular Price $9.99 Save 15%
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    Rating:
    100%
  7. Giovanni L.A. Hold Hair Spritz 2oz

    Special Price $2.54 Regular Price $2.99 Save 15%
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    Rating:
    60%
  8. Giovanni 50/50 Balanced Hydrating-Clarifying Shampoo 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    90%
  9. Giovanni Frizz Be Gone Anti-Frizz Hair Serum 2.75oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    87%
  10. Giovanni Smooth As Silk Deep Moisture Shampoo 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    100%
  11. Giovanni L.A. Natural Styling Gel 6.8oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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  12. Giovanni 2chic Ultra-Moist Shampoo 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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  13. Giovanni 2chic Ultra-Sleek Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    100%
  14. Giovanni 2chic Blackberry & Coconut Milk Collection Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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    Rating:
    100%
  15. Giovanni 2chic Frizz Be Gone Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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  16. Giovanni D:tox Purifying Facial Mask 4oz

    Special Price $8.49 Regular Price $9.99 Save 15%
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    Rating:
    100%
  17. Giovanni Repairing Hot Oil Hair Treatment 1.75oz

    Special Price $3.39 Regular Price $3.99 Save 15%
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  18. Giovanni 50/50 Balanced Hydrating-Calming Conditioner 8.5oz

    Special Price $7.64 Regular Price $8.99 Save 15%
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  19. Giovanni 2chic Ultra-Luxurious Super Potion Silkening Hair Serum 2.75oz

    Special Price $6.79 Regular Price $7.99 Save 15%
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    Rating:
    100%

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