Juice Beauty

Juice Beauty GWP Juice Beauty Light and Bright

Juice Beauty creates high-performance organic skin care products & all-natural makeup that are made from healthy ingredients that nourish skin. Pharmaca carries dozens of Juice Beauty’s most popular products, including their CC cream and patented Green Apple Peel.

About Juice Beauty


Juice Beauty is masterminded by a California team passionate about healthy lifestyles and whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.

Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skin care solutions that delivered visible results. She was astounded to learn that, although the skin absorbs up to 60 percent of what’s placed on it, there were very few available healthy personal care products that worked well. Karen wanted to create meaningful change in the beauty industry.

Years after her second child was born, Karen bought the name “Juice Beauty” in 2004 and launched the company from scratch in 2005. Karen set out to do the impossible: to create organic and truly natural formulations that perform as well as conventional beauty products, yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists, physicians and microbiologists from California laboratories to perfect the chemistry of Juice Beauty.

Juice Beauty’s revolutionary formulations started with a basic premise. Karen believed that by formulating with an antioxidant- and vitamin-rich organic botanical juice base—instead of petroleum derivatives or added water—along with powerful skin care ingredients, it could yield equal or better results than conventional products. Multiple clinical tests proved her right. The company really started growing when the GREEN APPLE™ Peel—now patented—escalated to fame through celebrity favorite mentions and media awards.

Today, Juice Beauty offers award-winning (like those from InStyle, ELLE, Allure, and Glamour) antioxidant-rich and clinically proven skin care and makeup products that meet rigorous organic regulations in North America supported by solid eco-values.

Juice Beauty’s Mission

“JUICE BEAUTY IS THE ORGANIC SOLUTION.
We are pioneers who believe in transformation without compromise.
We are radically transforming the chemistry of beauty by providing clinically validated, authentically organic beauty products.
Our Northern California team approaches beauty from a wellness point of view so our customers win with: High-performance skincare & vibrant makeup, healthful ingredients so every drop feeds your skin and organic farming & sustainability.”
- Karen Behnke
Juice Beauty Founder

Juice Beauty offers skin care and makeup expertise from northern California, and through its innovative CALIFORNIA CLEAN BEAUTY™ formulations, is radically transforming the chemistry of its beauty products to match or exceed conventional chemical efficacy. All Juice Beauty formulas start with an organic base of antioxidant-rich, rejuvenating botanical juices, waxes or powders, which are combined with advanced active ingredients for proven visible results.

That results in products that produce powerful action, all formulated without parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMOs, silicones, gluten, artificial dyes or synthetic fragrances.

Juice Beauty’s Eco-Values

AUTHENTICALLY ORGANIC FORMULAS MADE WITH USDA CERTIFIED ORGANIC INGREDIENTS
To enhance the powerful antioxidants and to limit pesticide and synthetic fertilizer residue, Juice Beauty is converting a Sonoma farm into an organic farm from which many ingredients will be sourced.

POWERFUL ACTION WITHOUT POTENTIALLY HARMFUL ENDOCRINE-DISRUPTING INGREDIENTS.
Formulated without parabens, petroleum, pesticides, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, artificial dyes or synthetic fragrances.

VEGAN & NO ANIMAL TESTING*
Formulated without animal byproducts. Leaping Bunny certified. Winner of the PETA “Courage in Commerce“ award.

SUSTAINABLE COMPANY PRACTICES UTILIZE SOLAR POWER & WIND ENERGY AND SOURCING LOCALLY
Many of Juice Beauty’s products are made with sustainable energy. In addition, boxes are made with recycled or FSC-certified paper, and printed with soy/non-toxic ink and sourced in the USA. They are converting all tubes from plastic to sugarcane. And their corporate headquarters contains all sustainable/reused materials.

SOCIALLY RESPONSIBLE GIVING
They have a long-term partnership with Breast Cancer Prevention Partners & the Environmental Working Group

*Note: Juice Beauty offers one skin care product made with sustainably sourced organic honey (Organic Facial Wash), and one lip product made with sustainably sourced organic beeswax (Organic Lip Moisturizer).

About Juice Beauty’s Products

Anti-Wrinkle STEM CELLULAR collection

STEM CELLULAR™ Anti-Wrinkle Collection
Reduce the appearance of fine lines and wrinkles with the power of resveratrol-rich organic grapes infused with fruit stem cells and vitamin C. Restores, replenishes and renews skin for a smoother, more youthful looking complexion.

Green apple Brightening collection

GREEN APPLE® Brightening Collection
Visibly correct uneven skin tone and reduce the appearance of dark spots and discoloration with the brightening power of malic acid from organic green apples, combined with an age-defying cocktail of alpha lipoic acid, vitamin C and CoQ10.

Blemish Oil Control

BLEMISH CLEARING™ Oil Control Collection
Clears the complexion while hydrating skin with a unique blend of powerful hydroxy fruit acids, clarifying salicylic acid, willow bark, clearing CoQ10 and skin renewing vitamin C (instead of benzoyl peroxide, parabens, petroleum or alcohol).

Daily hydration and soothing

Daily Essentials Collection
Every organic drop feeds your skin with rich antioxidants that hydrate and soothe your skin every day. This collection is targeted at dry and/or sensitive skin types and provides everything from cleansing and moisturization to safe sun protection.

Phyto-pigments makeup

PHYTO-PIGMENTS™ Makeup
Antioxidant-rich, vegan makeup designed to deliver vibrant color from plant pigments instead of artificial dyes. Illuminates skin and smooths the appearance of fine lines for a flawless complexion. Formulated with certified organic ingredients.

SPF Formulas
Feature non-nano, zinc oxide mineral sunscreen, all approved by EWG’s annual Sun Safety Program. They’re also reef-safe.

EWG Sun Safety
Reef Safe

Juice Beauty in the Press


People Magazine Cover

Easy ECO!

People

August 2012

Elle Magazine Cover

Green Stars

Elle

July 2012

Us Weekly Magazine Cover

Alicia’s Natural Beauty Line

Us Weekly

April 2012

Self Magazine Cover

Self asks the Stars – Alicia Silverstone

Self

April 2012

Lucky Magazine Cover

Fall’s Smartest Buys

Lucky

September 2011

InStyle Magazine Cover

Green Apple Moisturizer BEST MOISTURIZER

InStyle

May 2011

Whole Living Magazine Cover

Naturally Inspired

Whole Living

March 2011

Better Nutrition Magazine Cover

Better Nutrition

April 2011

Juice Beauty Awards


Allure
Editor's Pick
Green Apple Peel

Allure Editor's Pick Badge

EWG's Skin Deep
Best Sunscreens 2012
SPF 30 Mineral Tinted Moisturizer

EWG Skin Deep Award Badge

Destination Weddings
Beauty Pick 2011
Organics to Clear Skin kit

Destination Weddings Award Badge

Better Nutrition
Best of Naturals 2011
Organic Rejuvenating Mask

Better Nutrition Award Badge

Shecky's
Beauty at it's Best 2011
Green Apple Peel

Shecky's Award Badge

InStyle
Best Beauty Buys 2011
Green Apple SPF 15 Moisturizer

InStyle Award Badge

InStyle
Style Scouts Award
Blemish Clearing Serum

InStyle Award Badge

ELLE
Green Star Award 2009
Blemish Clearing Serum

Elle Award Badge

Redbook
Most Valuable Product
Blemish Clearing Serum

Redbook Award Badge

Delicious Living
Beauty & Body Awards 2011
SPF 30 Mineral Tinted Moisturizer

Delicious Living Award Badge

Juice Beauty Videos


Learn about Juice Beauty's Antioxidant Serum, a multivitamin for the skin that reduces free radicals and firms the skin.

Kate Watson talks about one of her favorite age-defying moisturizers—the Green Apple SPF 15 Mineral Moisturizer.

Check out Juice Beauty's SPF Mineral Moisturizers, offering full-spectrum protection while they moisturize and offer light coverage.

More than 60% of what you put on your skin is absorbed into your body, so you can feel good about these skin care products even during pregnancy.

Karen Behnke and Melissa Jochim talks to California Country about the origins of Juice Beauty's unique organic formulations.

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