New Chapter

New Chapter Probiotic All Flora New Chapter Turmeric Force

About New Chapter


Founders Paul and Barbi Schulick

New Chapter was founded in 1982 by Paul and Barbi Schulick. New Chapter first sprang from Paul and Barbi's deep commitment to promote health through innovative formulations made with whole herbs and foods. Mother Nature is a powerful force, and New Chapter's humble mission is to Deliver the Wisdom of Nature to all people interested in natural wellness.

The Whole-Food Difference

New Chapter believes the most appropriate way to deliver nutrients is through the infinite complexity of whole food. To deliver the full profile of nature's bounty to you, they culture vitamins, minerals and herbs in a matrix of organic fruits and vegetables and live probiotics.

The nutrients are transformed into whole-food complexes for your body's greatest benefit. In fact, New Chapter takes a whole-food approach to every formulation, whether it's whole-food complexed multivitamins, whole fish oil, whole-food plant-based calcium or whole herbs and herbal extracts.

Guided by Nature, Validated by Science

While they always look first to nature to guide product formulations, New Chapter relies just as heavily on modern science to direct their selection and use of ingredients. Wide-ranging research in the field helps New Chapter's scientific team seek out even greater discoveries in supporting optimal nourishment and health.

For example, New Chapter's herbals are delivered using innovative supercritical CO2 extraction, a gentle process that helps create a broad-spectrum yet powerfully concentrated herbal extract without the use of high heat.

Discover the New Chapter difference—nourishment and health sourced from the earth's most beneficial nutrients. Just as nature intended.

About New Chapter Products


A Whole-Food Approach to Fish Oil

New Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, high-heat processed and purified oils on the market today. Wholemega is 100% Wild Alaskan Salmon oil—delivering the whole profile of vital fatty acids and beneficial nutrients found naturally in salmon.

The #1-Selling Herbal*

Zyflamend is the multi-herbal that may be as important as your daily multivitamin! The patented formulation contains multiple full-spectrum herbs that support the whole body's healthy inflammation response.* Humans have relied on these 10 remarkable herbs for thousands of years.

Whole-Food, Plant-Based Calcium

The most common form of calcium supplement is derived from limestone rock. Bone Strength Take Care is different: it's made with a whole-food plant source of calcium called Lithothamnion. Bone Strength Take Care is formulated with TargetCal with Vitamins K2 and D3 that direct calcium to bones… where you need it.*

Multivitamins for Every Stage of Life

Nutrient needs for men and women can be different, and the same can be said for people under 40 versus those over 40. New Chapter takes exacting care with each nutrient to provide complete daily multivitamins for your needs. New Chapter multis also deliver targeted herbal blends that help support key areas of health.

Potency Assured Mushrooms

New Chapter LifeShield Mushroom formulas deliver tonic mushrooms' whole protective shield through the combination of mycelium, fruiting bodies, spores and their extracellular compounds. New Chapter's full-spectrum mushrooms guarantee minimum 15 percent beta-glucans for optimal potency and benefit.

*According to 2012 SPINS Market Research

**These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

New Chapter's Commitment to Sustainability


Organic Whenever Possible

New Chapter® has been working toward an organic, sustainable world since their inception in 1982. Their guiding principles include advancing the organic mission and nourishing body and soul with the natural intelligence of pure whole foods. That's why many New Chapter vitamin, mineral, and herbal supplements are made with organic vegetables and herbs. New Chapter believes the natural purity of organic ingredients is better for people and better for the environment.

Proud Non-GMO Advocates

New Chapter has also long been committed to avoiding genetically modified organisms (GMOs) when possible. More than 85 percent of New Chapter products have already been granted verified status by the Non-GMO Project. In fact, New Chapter was the very first vitamin and supplement company to be Non-GMO Project verified.

Philanthropic Efforts

New Chapter is dedicated to several philanthropic efforts and organizations both at home in Vermont and across the globe. For example, New Chapter supplies the Bumi Sehat birthing clinics in Indonesia with Perfect Prenatal multivitamins to fulfill their supplement needs. New Chapter is also a proud partner with the Children's Eternal Rainforest in Costa Rica, helping to raise funds to purchase rainforest land and protect its priceless natural treasures.

Biodynamcic® Partner Farm

New Chapter's partner farm, Finca Luna Nueva, is nestled near the Children's Eternal Rainforest in Costa Rica. Luna Nueva is a Demeter®-certified Biodynamic® farm and is dedicated to organic and sustainable practices that ensure every aspect of farm life thrives in natural harmony. Luna Nueva and its mission have deep meaning for New Chapter and help illustrate and inspire New Chapter's mission of sustainability.

Certified Organic by International Certification Services, Inc., Medina, ND, USA

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

New Chapter Videos


Learn more about New Chapters' fermentation process

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  1. New Chapter Bone Strength Take Care 180 slim tablets

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  2. New Chapter Zyflamend Whole Body 180 vcaps

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  3. New Chapter Wholemega Whole Fish Oil 180 softgels

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  6. New Chapter Perfect Prenatal Trimester 270 tablets

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  7. New Chapter Bone Strength Take Care 120 slim tablets

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  8. New Chapter Turmeric Force 120 vcaps

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  10. New Chapter Every Woman's One Daily 96 tablets

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  11. New Chapter Perfect Postnatal Multivitamin 192 tablets

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  12. New Chapter Every Man's One Daily 40+ 96 tablets

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  13. New Chapter Wholemega Whole Fish Oil 120 softgels

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  14. New Chapter Bone Strength Take Care 120 tiny tablets

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  15. New Chapter Lemon Balm Force 30 vcaps

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  16. New Chapter Every Man's One Daily 55+ Multivitamin 72 tablets

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  17. New Chapter Perfect Hair, Skin & Nails 60 vcaps

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  18. New Chapter Prostate 5LX 180 vcaps

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  20. New Chapter Zyflamend Whole Body 120 vcaps

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  21. New Chapter Zyflamend Prostate 60 vcaps

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  22. New Chapter Every Woman II 40+ 96 tablets

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  23. New Chapter Zyflamend Nighttime 60 softgels

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  24. New Chapter Perfect Prenatal 192 tablets

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