Natural Makeup Under $40

We checked out some of our customers’ favorite natural makeup selections and found ways to simplify and refresh your beauty arsenal without breaking the bank.

The multi-tasker

Juice Beauty Stem Cellular CC Cream 
Great for: Aging skin

We love one-and-done facial products that keep our morning beauty routine simple. With five easy-to-match skin shades, this CC (color-correcting) cream offers sheer coverage, a rosy glow and SPF 30 broad-spectrum sun protection. Skin-repairing botanicals include antioxidant-rich white grape and lemon leaf juices, calming aloe vera and firming fruit stem cells for a collagen boost.

Rave review: “I have been using this cream for 5 years and love it! It is the only ‘makeup’ I use, leaving my face looking smooth, clear, and most importantly, protected.”

Mattifying sun protection

MyChelle Sun Shield Liquid Tint
Great for: Irritated or oily skin

When you want weightless sun care with a hint of color, this oil-free lotion provides SPF 50 protection and a smooth, matte finish. Bentonite clay absorbs excess oil on steamy summer days, and agave leaf extract soothes irritated skin. This sun shield makes a great primer under foundation too.

Rave review: “I’ve tried countless products, and this is definitely THE most unique and has the widest range of benefits: SPF 50, matte finish, not drying/cakey/pilly, can be worn alone or under any of your faves, seems to match multiple tones –definitely evens things out.”

Nourishing coverage

Ere Perez Quinoa Water Foundation
Great for: Buildable coverage

Nutrient-packed quinoa is part of our healthy diet…so why not reap the benefits of this superfood in our makeup? This water-based foundation combines quinoa seed extract that heals inflammation and increases firmness, while antioxidant black currant extract protects and repairs. It comes in three super blendable shades, feels weightless and provides light but buildable coverage with a natural matte finish.

Rave review: “This is a wonderful product! I’m someone with pretty imperfect skin, prone to breakouts, acne scars, etc., and this covers very nicely! It’s light, but buildable, and blends/melts into your face perfectly…”

A naturally gorgeous concealer

RMS Beauty “Un” Cover Up
Great for: Covering imperfections

When you want flawless looking skin, turn to this lightweight cream to minimize pores, cover redness and minimize dark under-eye shadows. This hydrating formula melts into your skin with cocoa seed butter and nourishing coconut oil, and comes in 16 blendable shades, making it easy to find your perfect match.

Rave review: “I have tried a lot of concealers and they have all made my under eyes look so unnatural in texture. I get the coverage I want with beautiful looking skin. This is the only concealer I have repurchased and I definitely recommend

Bold, flawless lashes

INIKA Organic Long Lash Vegan Mascara
Great for: Big lashes and healthy conditioning

We know the secret to great looking lashes is a gentle formula, no clumps and a perfect mascara brush. This 100% plant-based natural mascara pumps up the volume and length on lashes with a new brush design that allows the perfect amount of mascara to be applied. Pure mineral pigments make even the tiniest lashes more noticeable, while botanical waxes boost length and keep lashes soft and healthy.

Rave review: This one is a game changer. I bought black—it lengthens and thickens with one coat—and even more with a second coat—all this with NO smudges, flaking or smearing—not even after wearing all day.”

Rev up eyes for day or night

jane iredale Eye Pencil
Great for: Easy day or night looks

When we define our eyes we want a pencil that’s gentle on sensitive skin, won’t irritate our eyes and lasts all day. This creamy, mineral-based eye pencil does the trick and works just as well for fine daytime lining or creating a smoky-eyed nighttime-look with a little smudging.

Rave review: “Love this eye pencil! Glides on smoothly without having to press hard. Doesn’t run like most other pencils I’ve used.”

Color, where you need it

Vapour Organic Beauty Aura Multi Stick
Great for: A pop of color

A simple, do-it-all beauty stick lets you swipe on blendable color on cheeks, lips and eye lids for a fresh, sun-kissed look. This creamy formula naturally protects and moisturizes skin with organic jojoba and avocado oils, shea butter and bamboo extract. Four shades, from peachy neutrals to rosy pinks, all give a sheer wash of color.

Rave review: Such a beautiful shade. Looks good on my cheeks, lips and eyes. Super easy to blend and take with me on the go!”