Cover Up with the Right Concealers

At Pharmaca we’re all about letting our natural beauty shine through…but sometimes a pimple, bruise or shadow under our eyes just needs a little cover-up. We checked in with British Brown, makeup artist at our Los Angeles store, for the best ways to choose and use natural concealers.

Dark under-eye circles
Lack of sleep, allergies, genetics or even just aging can cause dark circles under our eyes, making us look tired all the time. For invisible coverage, look for a creamy concealer that doesn’t settle into fine lines—and be sure to choose the right color. Yellow-based concealers will hide bluish under-eye circles, while peachy colors will neutralize yellow, brown or dark shadows.

Technique: It’s important to use just the right amount of product so your concealer doesn’t get cakey, British tells us. For best results, after you’ve moisturized and applied your foundation, place three tiny dots of concealer under the eyes, starting from the inner corners to the center. Use your fingertips (which warms the product for easier application) to gently pat in color.

Try: ZuZu Luxe Concealer with super moisturizing coconut, aloe and avocado extracts. Six shades make it easy to find the right one for your skin tone; in addition, its creamy texture is extremely blendable and natural brightening botanicals give you a radiant glow, says British.

Acne
Skin prone to breakouts needs a concealer that treats as well as covers. Look for ones that contain acne-fighting tea tree oil and inflammation-reducing botanicals like green tea and chamomile.

Technique: For the most coverage, dab a tiny amount of concealer on the pimple, then blend outwards using a flat concealer brush, applying additional thin layers and blending until you cover the blemish completely. Getting the right tool is important—jane iredale Camouflage Brush is made for the task.

Try: Dr. Hauschka Coverstick, which heals blemishes with antibacterial tea tree oil and manuka oil, while vitamin E nourishes and calms the skin. One of British’s favorites for acne-prone skin is W3LL PEOPLE Narcissist Foundation Stick, featuring skin-soothing chamomile and green tea extracts, and a lightweight texture that covers blemishes and absorbs excess oil.

Rosacea or redness
Neutralizing redness starts with choosing a concealer or skin primer with a subtle green tint. Look for one that will soothe irritated skin with chamomile, aloe and green tea extracts that help minimize inflammation.

Technique: Gentleness is key: Use a light touch and soothing products to minimize redness. And remember to protect your sensitive skin from UVA and UVB rays with sunscreen, too.

Try: Mineral Fusion Color Correcting Primer, which feels lightweight, yet covers redness and hyperpigmentation flawlessly. Aloe, rosehip oil and vitamin E calm skin, while easily absorbed olive squalane moisturizes. Apply foundation next, such as customer-favorite jane iredale Amazing Base Loose Mineral Powder—a good choice since it features broad-spectrum SPF 20 protection.

Bruises or Tattoos
Dark marks need extra coverage, yet over-applying concealer can leave skin looking cakey and draw attention to the spot you’re trying to mask.

Technique: Multi-layering works best on bruises or tattoos. Apply a thin layer of concealer that matches surrounding skin tone and blend outwards using a concealer brush. It’s important to set each layer with a translucent powder, British tells us.

Try: British likes the full coverage that jane iredale Disappear Concealer provides; or you can find your perfect color match in Colorescience Mineral Corrector Palette, featuring five neutralizing shades.