Jurlique’s Unique Nutri-Define Line

Jurlique has been producing its luxurious natural and organic skin care in South Australia for more than 30 years. To learn more about their recently developed anti-aging Nutri-Define line, we spoke with Jurlique’s National US Training Manager Paula Provenzano. Paula is a master esthetician, massage therapist and makeup artist.

What should the Nutri-Define line be used for and how does it differ from some of your other superstar products?

The Nutri-Define range is recommended for the multiple signs of aging that develop in both the deeper and the superficial layers of the skin. The initial signs of aging typically begin in the uppermost layers of the skin, or the epidermis. This layer is made up of keratinocytescells often compared to building blocks.

Over approximately 28 days, these cells travel from their birthplace at the dermal-epidermal junction to the top layer of the skin. This layer, also called the stratum corneum, typically becomes very uneven as we age—thin in some areas and in other areas showing a dull visible buildup of dead cells.  This not only makes the skin less esthetically pleasing, it often impairs the skin’s ability to retain vital moisture.

Under ideal conditions, a plump, even, moisture-laden blanket of keratinocytes helps prevent the appearance of lines and wrinkles. It also helps produce a luminous quality, as light bounces off each neatly stacked layer of skin cells.

Jurlique’s other ranges focus on antioxidant protection against environmental aggressors, improving hydration and restoring the topical appearance of the skin. Nutri-Define does this and so much more! The liposomal technology in Nutri-Define works to support the health and function of epidermal cells as they are formed—long before they reach the surface—to significantly influence the esthetic appearance of the skin and contribute to a smoother and firmer appearance.  

What types of customers do you recommend this line for?

Nutri-Define is recommended for clients concerned about all or multiple signs of aging. By that, we mean both extrinsic signs (those caused by outside or controllable factors) and intrinsic signs (uncontrollable influences such as time and some genetic factors).

Since this combination of conditions is unlikely to make an appearance before the age of 40, we essentially created the Nutri-Define range for clients 45 and older who want to target and help reduce the advanced signs of aging.

That said, I do know many clients who are younger (and perhaps have a significant amount of photo-aging) who use Nutri-Define products to act on the signs of aging in a way that is a bit more targeted than the Herbal Recovery Signature range.

What botanicals are featured in this line and how do they function to combat aging?

Jurlique’s organic farm in the Adelaide Hills of South Australia is where many of our botanicals are grown and harvested. Three of the ingredients in the line, horseradish root, rosemary and peppermint, are farm staples. To create Nutri-Define, our scientists then drew on the latest advances in other natural ingredients—mulberry root extract and glycogen—to make our new range as effective as possible. Here’s more about these powerful ingredients.

Rosemary Leaf Extract
Rosemary has two important functions: its antioxidant properties help protect the skin from environmental aggressors, while invigorating and enlivening the skin to help it look and feel rejuvenated.  

Peppermint Leaf Extract
Peppermint helps to revitalize dull skin and improve uneven skin tone. The leaves are harvested on our farm several times during the period from October through to March; only the young fresh-growing shoots are picked at this time.

Horseradish Root Extract
This glorious perennial plant has antioxidant properties known to help with skin firmness.  Horseradish roots are in the soil for a minimum period of two years before they are harvested in order to build up their potency. They’re then extracted on the day of harvest.

Mulberry Root Extract
The root extract from this delicious fruit tree is high in antioxidant properties to protect the skin against environmental aggressors and to aid in brightening skin tone.

Glycogen provides natural reinforcement of the skin’s epidermal defense to create a firming effect and a smoother appearance.

What is the process for identifying potential ingredients in your skin care? Are they all grown on your organic farm?

It’s always been part of Jurlique’s DNA to work with botanical advancements to better harness the innate regenerative powers of nature to deliver exceptional results. So we’re committed to creating skin care that’s as pure and natural as possible, which is why we use the highest possible percentage of natural ingredients.

When our Innovation and Product Development Team had a vision for a natural liposome for Nutri-Define, they began by looking at the most efficacious ingredients for firming and age control.

As with all new product formulation development, this process starts with ingredients from our own organic farm. When these ingredients—such as native Australian herbs, flowers and superfruits—are combined with other natural ingredients from around the world, they dramatically improve the efficacy of the products.

Tell us about the unique delivery system that helps make the Nutri-Define line so impactful.

Once we’d found the perfect natural anti-aging ingredients, our next challenge was to deliver this effective blend into the skin to where it was most needed.

Biosome5 technology is a breakthrough ingredient-delivery system that merges with the skin’s natural barrier layers. Biosome5 is a type of liposome, ingredients that are useful in skin care because their small and skin-like composition allows for easy penetration. Thus Biosome5 penetrates deeply to supply the different layers of skin with the potent plant actives that combat the major visible signs of aging. This unique delivery system optimizes, harmonizes and stabilizes the five key extracts to deliver these active ingredients where they are needed the most.