When we think about living a healthy lifestyle, we tend to focus on making sure what we put in our bodies is healthy. But what we put on our bodies is just as important—including the makeup we use, which gets absorbed into our skin. That’s why using makeup that’s full of harsh, toxic ingredients can also impact your overall health. And natural makeup isn’t just better for your health; it’s also better for the environment.

To help you choose which natural makeup brands are trustworthy in terms of ingredients and quality, we compiled some of the best natural eye makeups loved by Pharmaca customers and beauty experts!

Mineral Fusion Volumizing Mascara

Doesn’t clump, flake or smudge. 

A mascara that boosts volume while conditioning your lashes? Yes, please! This mascara contains vitamin E, pomegranate and white tea extracts, which are known for enhancing and maintaining hair growth and healthy eyelashes.  

If you love genuine brands that are transparent, health conscious and simple, Mineral Fusion is great. All products by Mineral Fusion are free of parabens, gluten, artificial colors, phthalates and other harsh ingredients. 


Dr. Hauschka Volume Mascara

A volume-boosting mixture of mineral pigments and nourishing ingredients.

This mascara gives you a volume boost and visibly thicker lashes without any chemicals or harsh ingredients. The formula contains quince seed, silk and candelilla wax to protect and envelop every delicate eyelash. 

Dr. Hauschka uses ecologically conscious methods of growing and sourcing ingredients. Dr. Hauschka is known for creating pure, effective formulas that work with your skin’s natural rhythms.


ZuZu Luxe Liquid Eyeliner

Quick drying and water resistant. 

This calligraphy-tip liquid eyeliner provides the most delicate and precise results. Because it’s made from natural, ophthalmologist-tested pigments, you can wear it all day without any irritation or smudging. 

ZuZu Luxe is known for using only naturally sourced ingredients and prides itself on providing innovative, natural and vegan beauty solutions.


Jane Iredale Retractable Brow Pencil

Creates long-lasting, precise strokes.

This eyebrow pencil is available in five natural-looking colors and expertly fills in and defines brows. Features an ultra-fine retractable precision tip on one end and an expert shaping spoolie on the other. Because of its natural ingredients, this formula is long-wearing and doesn’t smudge. 

If you’re passionate about effective yet natural ingredients, jane iredale is known for using clean ingredients that provide powerful results. The brand embraces natural beauty and  prides itself on being cruelty-free.


RMS Beauty Eye Polish

Available in eleven unique, sheer and metallic hues. 

This subtle, glossy eye polish is great for dry or aging eyes and creates a flattering and youthful look. Because it contains hydrating, natural ingredients like coconut oil, it doubles as a moisturizing eye cream. 

RMS Beauty is known for creating pure cosmetics that create a solid foundation for anti-aging and long-term beauty. 


Jane Iredale Purelash Lash Extender & Conditioner

Strengthening and conditioning mascara primer.

Prime your lashes with this luxurious conditioner that creates stronger and thicker lashes with less breakage. This product is formulated with the most gentle, natural ingredients so it won’t irritate your eyes. And ingredients such as beeswax and radish root extract help promote growth for your lashes. 

If cruelty-free brands are important to you, jane iredale is a certified cruelty-free cosmetics brand, recognized by both Leaping Bunny and PETA. The brand pledges to create only cruelty-free makeup with the most effective healthy ingredients. 


Antonym Cosmetics Eye Shadow Quattro

Festive for evening, radiant for the day. 

This long-lasting smooth formula is created with light-accentuating pigments. This eyeshadow is easy to apply and provides a velvety finish, and because it uses the most natural ingredients, it’s ideal for those with sensitive skin. 

For natural cosmetics that perform well, explore Antonym Cosmetics, known for creating natural and organic makeup that offers professional-level performance.