Learn more about how giving women gorgeous lashes—naturally—is the main goal of Plume’s line of super-effective brow and lash enhancements and accessories.

The newest offering from jane iredale, their Beyond Matte Liquid Foundation, is the perfect solution for anyone looking for a long-wearing clean foundation that controls shine and delivers a semi-matte finish.

Natural makeup isn’t just better for your health; it’s also better for the environment. To help you choose which natural makeup brands are trustworthy in terms of ingredients and quality, we compiled some of the best natural eye makeups loved by Pharmaca customers and beauty experts!

We took a look at the top under-eye concealers Pharmaca customers love, the companies that make them and why at least one of these should be in your makeup bag. Whether you want to cover up dark circles or just fake a full night of rest, these under-eye concealers are here to help you look radiant.

If you’re looking for makeup that gives a natural, healthy look that’s also made with safe ingredients that are beneficial for your skin, say hello to mineral makeup! We checked in with Bianca Goodrich, beauty expert at Pharmaca in Beverly Hills, to see why she’s a big fan.

Our natural beauty experts love jane iredale products because they carefully select ingredients for their cosmetics that are only pure and good for our skin.

Is your medicine cabinet already stocked with the best in natural skin care? Time to take it to the next level and make sure your cosmetics are clean and healthy, too. Here, a few of our estheticians talk to us about why natural cosmetics are the way to go. First, […]