Vitamin C is one of nature’s most effective beauty products – it banishes wrinkles, makes dark spots disappear and keeps skin looking and feeling healthy. While we get a lot of vitamin C through food or supplements, it is significantly more effective in treating skin problems and blemishes when applied topically. So, now that we know that it has serious positive potential, let’s answer the question, “What is vitamin C serum good for?”

It attacks free radicals

Free radicals from pollution, smoke and uv rays can damage healthy cells and can even change their DNA. These toxic compounds start a chain reaction causing cells to function poorly or die, which can, in turn, cause mutations and disease.

Antioxidants, like vitamin C, can help neutralize free radicals. They interact safely with the free radicals and halt the chain reaction. While vitamin C is naturally present in our skin, routine sun damage and especially uv damage from overexposure to the sun’s rays significantly reduces the amount.

Using topical vitamin C skin care products are the most effective way to deliver antioxidants directly to these affected areas and in turn help protect the skin.

It helps make brown spots fade

As we age, accumulated years of sun exposure can cause dark or brown spots, from skin-coloring melanin, to appear. Vitamin C, also known as ascorbic acid,  significantly lightens these spots and prevents the formation of new ones by safely fighting abnormal pigmentation. 

It does not interfere with your normal skin tone, making it a safer alternative to the skin-lightening agent hydroquinone, which has been shown to have questionable side effects depending on your skin type.

Topical forms of vitamin C also promote cell recovery to improve the appearance of uneven skin tones, making way for brighter and clearer skin.

It helps reduce the appearance of fine lines and wrinkles

Vitamin C increases collagen production in our skin cells, causing the skin to plump and appear firmer and less wrinkled. Serums with high levels of concentrated vitamin C boost collagen renewal by removing old skin cells, causing the skin to increase its collagen production which in turn fills in fine lines and wrinkles and increases skin elasticity, helping to unlock your skin’s natural anti aging power and fight signs of aging.

Does vitamin C serum help with acne?

Vitamin C when applied topically has been shown in limited studies to help reduce the appearance of acne, due to its anti-inflammatory properties. It’s also been shown to potentially accelerate the healing of acne scars, because vitamin C helps encourage collagen and elastin production, which is a key component for maintaining and rebuilding healthy skin.

How to add it to your skin care routine

Reap all the benefits of vitamin C serums by following a few tips:

  • Use it every day. Pure vitamin C doesn’t last long when exposed to air or light, so use it up—it works best when a light layer is applied to the skin daily. Dermatologists recommend applying it after cleansing your face, before applying a moisturizer.
  • Get the right concentration. The amount of vitamin C in a product should be at least 10 percent; 15-20 percent is even better. The highest concentrations might cause mild dryness or redness on sensitive skin, so speak to an esthetician about what level is right for you.
  • Store it correctly. Vitamin C deteriorates easily in sunlight or heat, so be sure your container is dark or opaque, and keep it in a cool place. If your serum has turned brown, that means it has oxidized and is no longer safe to use. Discard it and replace it immediately.

Ready to take a closer look at some of our favorite vitamin C serums? Check out our comprehensive list of The Best Vitamin C Serums available online from Pharmaca so the right one lands in your cart.