Founded in 1981 by CEO Ira Goldberg, Source Naturals® is passionate about contributing to a healthier world through innovative nutritional supplements and wellness advocacy. By providing science-based nutritional products and education, Source Naturals supports everyone’s potential to attain optimal health.
About Source Naturals
Founded in 1982, Source Naturals is an industry pioneer that has grown into a nutritional supplement leader dedicated to helping you achieve optimal health for body and mind.
Since the beginning, their formulation specialists have combined scientific knowledge with a holistic approach in order to create products that support the underlying mechanisms our bodies use to maintain balance.
Source Naturals is the home of the original Wellness Formula®, a groundbreaking feat of formulation, and was the first to bring melatonin to the natural health market. Source Naturals has never wavered from a commitment to find and bring innovative new compounds to market. They are constantly developing formulas designed to offer our customers a better quality of life.
Expertise, formulation, innovation. Source Naturals understands the vast potential of nutritional supplements, believes that knowledge and transparency are power, and stands up for the good of the industry and our customers.
The wellness revolution
When founder Ira Goldberg launched Source Naturals Wellness Formula into an emergent natural health care marketplace nearly four decades ago, it was a revolutionary act. Until then, no one had combined key nutrients, herbs and nutraceuticals into a single holistic formulation designed to support the body’s first line of defense: the immune system. Today, millions of people turn to Wellness Formula every year at the first sign of imbalance. Why? Because Wellness Formula’s visionary blend of herbs, antioxidants, vitamins and minerals works. Period.
In the 1990s, Goldberg led the movement to ensure the industry’s very future. His vision and commitment to natural health care helped secure passage of DSHEA, or the Dietary Supplement Health and Education Act of 1994, a landmark law that secured access to nutritional supplements in the US. The spirit of self-determination and the personal empowerment it engenders remain core values at Source Naturals, helping to create products that allow you to take charge of your own wellness journey and Live Unstoppable®.
Still on the cutting edge
Since the DSHEA victory, Source Naturals has continued to guide and even reinvent the industry by operating at the cutting edge of natural health care. Source Naturals was the first brand to bring many nutrients, such as melatonin, chlorella, CoQ10, lutein, alpha-lipoic acid and BioPQQ® to the marketplace.
The team at Source Naturals respects nature’s intelligence. They believe many health concerns arise out of structure and function imbalances related to poor nutrition, stress and pollutants in our environment, and that carefully chosen nutritional compounds can support a healthy equilibrium. Natural supplements offer real, science-based solutions that can make a difference in people’s lives.
Over the years, the advanced thinking and scientific formulation behind Source Naturals products have been recognized by peers. Wellness Formula® has won the Vity Award 15 times and counting.
Award-winning Source Naturals products span a wide assortment of categories and needs, from bone support to healthy aging, from sleep to seasonal support, stress & mood to vision support. You may even have seen their products in the hands of a few superstars in the know on Instagram.
Of course, it’s never been about the accolades or the stars. Source Naturals has always been about giving you the freedom and formulas to achieve an optimal you. Live Unstoppable.
Source Naturals Product Information
A 10-time Vity Award winner for best immune supplement, Wellness Formula® delivers comprehensive support to multiple systems important to immune health. It provides antioxidant defense, stress response, and respiratory and immune system support.*
Source Naturals® Melatonin has been helping people sleep better for more than 20 years. A restful sleep helps you wake up refreshed, ready for your day and benefits your long-term physical and mental health.*
Because individual bodies differ in their melatonin needs, Source Naturals offers a wide variety of products in different potencies so you can find what works for you.*
Serene Science® offers a whole line of solutions for different types of stress. Whether you’re experiencing racing thoughts, tense muscles or moodiness, Serene Science can help you relax, feel peaceful and more balanced. Our Serene Science line includes L-Tryptophan for a positive mood and L-Theanine for focused relaxation.*
Award-winning Source Naturals® Essential Enzymes™ supports a healthy digestive system and helps transform the food you eat into nutrients you need to live healthily.³ It contains not just one but a full array of seven enzymes that work in a wide range of pH levels to help you break down all food types.*
*The statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
¹SPINSScan Natural Products Channel, total US $ sales, 52 weeks ending 11/26/2011.
²Vitamin Retailer Magazine, June 2003-2007 and 2010– 2014
³Vitamin Retailer Magazine, 2004, 2005, 2006, 2007; Better Nutrition Magazine, 2012; Delicious Living Magazine, 2013.