The founders of True Moringa set out to introduce conscious consumers worldwide to a new kind of clean beauty—powered by moringa. Learn more about their story!
About True Moringa
Meet the founders
In January of 2013, Kwami Williams and Emily Cunningham found themselves working in rural Ghana via different paths. Emily was studying development economics at Harvard, frustrated by the disconnect between the information in her textbooks and the realities of the developing world. Born and raised in Ghana, Kwami and his family immigrated to the US at the age of 8. By 2012, he was living the American dream, having graduated from MIT with a degree in aerospace engineering and starting a career at NASA. That’s when he decided to return to his native Ghana.
Meet moringa—the “miracle tree”
It was in rural Ghana that the pair were introduced to the moringa tree. NGOs encouraged farmers to cultivate moringa for the nutritional benefits—gram for gram, the leaves of the tree contain more iron than spinach, more protein than yogurt and more calcium than milk. But farmers didn’t have a way to earn a living cultivating moringa since they had no access to a market.
So Kwami and Emily took the unused part of the tree, the seeds, back to their labs at MIT and figured out how to cold-press the moringa seeds into a nourishing oil that outperforms argan, jojoba and shea. Combining their engineering and business acumen, Kwami and Emily set about building True Moringa to introduce conscious consumers worldwide to a new kind of clean beauty—powered by moringa.
To date, True Moringa has planted 2 million moringa trees to combat deforestation and malnutrition, and they manage their entire supply chain, connecting 5,000 small farmers to the global market.
8 ways to use moringa oil
1. Daily facial moisturizer
Pure moringa oil is a perfect under-eye treatment to minimize the appearance of fine lines and wrinkles, or a daily facial moisturizer to even and nourish skin.
Start with a freshly cleansed face. Apply one pump to fingertips and rub together gently. Press the oil serum onto cheeks, forehead and chin. Smooth over nose and lips to finish. Massage into skin with light, upward strokes to lock in lasting moisture for youthful-looking, beautiful skin.
2. Makeup removal
Water-resistant mascara is no match for moringa oil! Alcohol-based makeup removers can be harsh and drying. Moringa oil is tough on makeup and impurities and gentle on the skin.
3. Post-shave oil
Rich in oleic acid, moringa oil penetrates deep into the skin to deliver lasting moisture. Apply to damp skin post-shave to soothe sensitive skin.
4. Radiant hair
Moringa oil is naturally packed with behenic acid to condition and detangle while promoting healthy hair growth.
Massage 3-5 drops into damp hair beginning at the scalp and working down toward the ends. Leave in thicker, curly or afro-textured hair until the next regular wash for a lasting matte finish and restorative conditioning treatment. Rinse out of thinner hair.
5. Stretch marks and scars
Listen up, new mamas! Moringa oil's powerful plant hormones and fatty acids minimize the appearance of stretch marks and scars, leaving skin soft and well pampered
Apply daily or as needed in a smooth circular motion to lock in moisture and minimize the appearance of scars. Apply during and post pregnancy to minimize the appearance of stretch marks.
6. Cuticle care
Hangnails got you down? Moringa oil moisturizes to complement healthy nail growth when applied nightly to the cuticles.
7. Lip care
Apply moringa oil to chapped lips for lasting moisture, or mix a few drops with a teaspoon of sugar for a heavenly lip scrub.
Moringa oil is nature’s perfect lubricant—its high slip value makes moringa ideal for massage. Use it on your partner, or treat yourself.
True Moringa Awards
Forbes 30 Under 30
Best of Indie Beauty Expo
True Moringa in the Press
True Moringa Videos
Bring your skin back into balance with moringa oil
How to use moringa oil
How True Moringa gives back