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About TruKid

Founded by a mother of six, TruKid fills the gap between baby and adult skin care with safe, natural products that kids love and want to use, which in turn makes parents' lives easier as well. TruKid strives to create products that keep children and the earth happy and healthy, through sustainably sourced natural ingredients, minimal and recyclable packaging, and good business methods that minimize waste.

"I created TruKid out of desperation—I wanted safe, all-natural products that my kids liked, and could apply themselves. Teaching kids healthy habits and nurturing self-sufficiency are really important to me, and everything we make embraces those guidelines."
—Jennifer Adams Bunkers
Mom of six and CEO of TruKid

TruKid keeps kids happy and healthy for life

  • Special formulas for eczema, allergies and sensitive skin: TruKid steroid-free eczema care offers an alternative to nasty chemicals in their comprehensive kids' eczema and sensitive skin therapy line. Great for sensitive babies and children, moms-to-be and the whole family.
  • Easy-to-apply sunscreen: Everyone knows the importance of sunscreen, but most natural sunscreens are difficult to apply (or aren't really very natural!). TruKid's award-winning sunscreens have light textures making them easy to apply, and are truly mineral-based sunscreens that won't leave your family looking like ghosts!
  • A top-rated kids line by the Environmental Working Group: All TruKid products are free of gluten, parabens and phthalates to keep our kids and planet happy and healthy.
Kids Need Love Not Chemicals

About TruKid Products

Truly Natural – TruKid strives to create the highest quality, safest products so that parents know their child is protected from nasty chemicals. Many ingredients are organic, and all products are vegan or vegetarian.

Kid-friendly – With fresh citrus scents, easy to use "I-Can-Do" packaging and light textures, all TruKid products are designed with kids in mind. Kids like to use TruKid products, allowing them to learn self-sufficiency and making parents' lives easier.

Sustainable – All TruKid products are packaged in 100% recyclable or compostable packaging, and all non-nano zinc and titanium dioxide is sustainably sourced. TruKid wants our kids to have a healthy planet, and always takes that extra step to ensure they do all they can.

Certifications – With the highest EWG rating for a kids line, TruKid is verified to be safe and natural. TruKid’s sunscreens have won multiple national awards, and are reef safe, non-nano, and easy to apply. Because the best sunscreen does nothing if you can't put it on!

Promise/Guarantee – TruKid stands behind their products with a 100% satisfaction guarantee.

TruKid Awards

Eco Excellence

Tru Kid Eco Excellence Award

The Advocate

The Advocate Badge

Annelik Sanati

Annelik Sanati Badge


Child Award


The Bebek Badge


Goop Badge
Mashable Award
The Mom Badge
daily Green Badge


Learn more about how TruKid helps kids battle eczema

Discover why kids love the Hero Stick for all their bumps and scratches

See how the Sports Stick lets active kids soothe their achy muscles and joints

Make bathtime more fun with all-natural BathBlasts!

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