Vapour Organic Beauty
Vapour’s clean color formulas offer sublime alternatives to conventional makeup. Vapour embraces performance while honoring deep commitments to ingredient purity, transparency, inclusivity and sustainability. Learn more about their story!
Vapour embodies a powerful yet understated strength and wild beauty. Being at one with nature and finding serenity in the landscape of Taos deeply influences the brand. For generations, lured by the magical light of Taos, visionary artists have been attracted to this high desert valley. Vapour products capture this inspiration by bringing softly illuminating color onto the planes and contours of the face.
Co-Founder Krysia Boinis is the cardinal Water sign, Cancer. Co-Founder Kristine Keheley is the cardinal Air sign, Libra. Both have wildly different characters, but when these elements come together with a singular vision, alchemy happens. As a result, Krysia and Kristine are leaders in the evolution of clean color cosmetics, drawing from 40+ years’ experience in creating natural beauty.
Vapour respects the power of plants to support health, beauty and wellbeing. They have earned “Champion Safety Status” from the Environmental Working Group and Campaign for Safe Cosmetics.
Vapour sets high standards for ingredient performance and purity, and their clean ingredients meet or exceed international green beauty standards. Ingredients are responsibly sourced and have the best environmental ratings. They strive to use only organically farmed, naturally derived, minimally processed ingredients.
Organic farming nurtures the health of farmers and ecosystems, mitigates climate change, protects the water table from pesticide run-off and supports healthy bee colonies. That’s why, when choosing ingredients, Vapour considers their impact on habitat, water supplies and aquatic life.
In addition, Vapour cosmetics support skin with nourishing antioxidants, EFAs (essential fatty acids), vitamins and minerals. These healthy ingredients are blended with intention to encourage beautiful, radiant skin.
Vapour is colored exclusively with minerals and carmine, so products do not contain synthetic FD&C or Lake colorants. And Vapour never uses artificial fragrances or perfumes—scents are created exclusively using pure essential oils and natural fruit flavors.
RESPECT FOR ENVIRONMENT
Vapour is committed to living in harmony with nature and respecting natural resources. Sustainability is an ever-evolving conversation, so they evaluate their choices on an ongoing basis for the greatest environmental preservation.
RENEWABLE ENERGY GOALS
100% daylight solar by 2022
Today Vapour uses 50% renewable energy at their headquarters, manufacturing, warehouse and research facilities in Taos, New Mexico. This includes extensive use of skylights for natural lighting throughout the day. They’re working on increasing that percentage every year, for the next three years, to reach a goal of 100% daylight solar by 2022.
WATER IS PRECIOUS
Water stress impacts 44% of the world population and for Vapour it’s personal. In their arid, high desert home of Taos, it’s easy to see that water is a limited resource. That’s why they’ve formulated 97% of their products without water. 100% of lip and cheek products are waterless.
REUSE & RECYCLE MANUFACTURING + SHIPPING MATERIALS
One-third of all landfill waste consists of packaging from personal care and beauty products. That’s why all paper, cardboard, glass and packing materials used at Vapour’s facilities are reused or recycled. Orders are mindfully packaged using eco-friendly and compostable materials.
Vapour does not test raw ingredients, products in development or final products on animals. They take this commitment further than many others by choosing not to sell their products in countries that require animal testing.
Vapour is a certified member of the Leaping Bunny Program, an internationally recognized Cruelty-Free standard. Leaping Bunny certification assures customers that ingredients and products are ethically sourced and never harm or are tested on animals.
Vapour in the Press