• W3LL PEOPLE Makeup

+  About

Learn more about W3LL PEOPLE

About W3LL PEOPLE Cosmetics

Founded by an elite Beauty Dream Team comprised of a makeup guru, a cosmetic dermatologist and a treehugger, W3LL PEOPLE is taking green beauty to a prettier place.

Shirley Pinkson, renowned for her success as a corporate leader who shaped NARS Cosmetics into a global phenomenon, drives W3LL PEOPLE product development. Leveraging more than 20 years as a professional makeup artist, she designs pioneering products that deliver solutions the modern woman demands: simplicity, authenticity and performance.

This professional-grade natural and organic makeup works harder and faster so you don’t have to. It delivers extraordinary colors, coverage and healing protection in high-tech formulas—formulas so impossibly elegant, you’re barely aware of how gorgeously healthy you are!

  • Premium quality ingredients tested for superior performance
  • Commitment to sourcing from top-tier, local resources
  • Emphasis on organic botanicals rich in vitamins, antioxidants and moisturizing agents
  • No fillers, including propylene glycol and petrolatum
  • Ultra pigmented, high impact colors
  • Advanced delivery formulas move and breathe with skin
  • Innovative botanical complex prevents product from creasing or fading
  • All products tested in the W3LL PEOPLE Studio by their green beauty pros using exacting requirements
  • Awarded and endorsed the best in the business
  • All products are free from: cruelty, parabens, petrochemicals, glycols, silicones, sulphates, artificial dyes, artificial fragrance, GMOs and nanoparticles

See how W3LL PEOPLE perfects their natural, minimalist look

+  Testimonials



“My favorite W3LL PEOPLE have done it again—bringing us a superior product ingredient-wise,that performs brilliant. When you’re out for a long day or traveling, all you need is a narcissist and a Universalist stick and you’re completely set”
—by Sophie Ulano


"This is not an ad. Just needed to share that I'm obsessed with the W3LL PEOPLE nudist colorbalm No. 3. (All their products are great.)"
—by Alyssa Milano


"Fantastic Gloss! Love the subtle gold flecks—gives such a lovely brightness to the face! Also really love the non-stickness—it's not tacky at all. As for fragrance—it smells like Lucky Charms!"
—by Anonymous

+  Awards


2015 Best of
Expressionist Mascara

W3LL PEOPLE Allure 2015 Best of Beauty

2015 Greenstar Award
Hypnotist Eye Pencil

W3LL PEOPLE 2015 Greenstar Award

2014 Greenstar Award
Expressionist Mascara

W3LL PEOPLE 2015 Greenstar Award

2013 Greenstar Award
Bio Bronzer Powder

W3LL PEOPLE 2015 Greenstar Award

Organic Beauty Talk
2013 Award Winner
Best in Green

W3LL PEOPLE Organic Beauty Talk Award

Elle Magazine
2013 Green Star Awards
Hedonist Mineral Bronzer

W3ll PEOPLE Elle Magazine Award

Elle Magazine
2013 Green Star Awards
Hypnotist Natural Eyepencil

W3ll PEOPLE Elle Magazine Award

Gorgeously Green
2012 Beauty Awards
Best Stick Foundation

W3ll PEOPLE Gorgeously Green Award

Refinery 29
Editor's Pick
Universalist ColorStick

W3ll PEOPLE Refinery 29 Award

Editor's Pick
Universalist ColorStick

W3ll PEOPLE InStyle Award

Editor's Pick
Universalist ColorStick

W3ll PEOPLE Allure Award

Editor's Pick
Altruist Mineral Foundation

W3ll PEOPLE Vogue Award
+  Press

W3LL PEOPLE In the Press

Vogue Magazine Cover

Vogue November 2014

InStyle Magazine Cover

InStyle Beauty Fall 2013

W Magazine Cover

W Magazine May 2013

Elle MAgazine Cover

ELLe Magazine July 2013

Grid List

Set Descending Direction

29 Item(s)

Grid List

Set Descending Direction

29 Item(s)

W3LL PEOPLE beauty products are designed for those who are conscious of both their beauty and their health. For the modern woman who demands quality and simplicity, all natural W3LL PEOPLE Cosmetics will please the minimalist palette while providing unmatched feminism, grace, purity and poise to anyone who wears it. Whether you're looking for light touch for work or a soft glow at night, W3LL PEOPLE will make the difference.