new on the scene

We're loving these new natural essentials from some of our favorite health and beauty lines

Avene Physiolift Serum


Physiolift Serum

Designed for immediate results, this new serum fills wrinkles and firms skin using a combination of complementary anti-aging ingredients to maintain the skin’s architecture and preserve or restore skin’s youthful appearance.

Babo Botanicals Sensitive Skin Line for Adults

Babo Botanicals

Sensitive Skin Line for Adults

Created for adults with sensitive, dry or eczema-prone skin, this line of sulfate-free, fragrance-free skin care is perfect for mom, dad and kids alike!

Crystal Invisible Solid Deodorants


Invisible Solid Deodorants

These safe and effective deodorants work up to 24 hours—so you’re safe and armed with confidence. Now in a new invisible solid format!

Eminence Acne Advanced Line


Acne Advanced Line

Treat advanced acne in 28 days. This proven 3-step solution utilizes potent botanical actives and time-release encapsulated salicylic acid to clear moderate-to-severe acne and prevent future breakouts.

W3LL PEOPLE Cosmetics



The loved W3LL PEOPLE line just got even more loveable with the addition of the Optimist Lipstick, Nudist Eyeshadow and Bio Backed Powder Series. Find your new beautifying favorite!

Natural Factors Whole Earth and Sea

Natural Factors

Whole Earth & Sea Greens

Organic greens and fermented mushrooms come together in these tasty, easy-to-digest formulas that are packed with concentrated land and sea vegetables for optimal nutrient density.

inika Brow Palettes and Baked Contour Duos


Brow Palettes and Baked Contour Duos

Take your makeup regimen to the next level with these handy sets that help define brows and cheekbones—from this super-natural line of organic, vegan and cruelty-free cosmetics.

Paula's Choice Defense Collection

Paula's Choice

Defense Collection

Rich in pollution-busting antioxidants, the Defense line works to protect skin from the sun and complexion-wrecking pollutants that can cause damage to healthy skin.

MyChelle Ultra Hyaluronic Collection


Ultra Hyaluronic Collection

MyChelle’s line of innovative hyaluronic acid-packed formulas deliver skin-quenching moisture and long-lasting, deep hydration for refreshed, radiant skin.

jane iredale Triple Luxe Lipsticks

jane iredale

Triple Luxe Lipsticks

This long-lasting, natural and moisturizing formula is available in 15 stylishly chic shades—that glide on for a creamy, matte finish. Tahitian vanilla and blackberry offer a subtly sweet flavor and fragrance.

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